Ahrefs Academy – Blogging for business

COURSE OVERVIEW:

BLOGGING FOR BUSINESS – AHREFS ACADEMY
WHAT WILL YOU LEARN IN BLOGGING FOR BUSINESS?
Ahrefs Academy – Blogging for business
The compound effect of content marketing

The primary goal of blogging for business
Three main customer acquisition channels
The main reason why most blogs fail

Two major strategies of growing a blog

The anatomy of the “Spike of hope”
Two major strategies of growing a blog
Busting the “publish more often” myth
How to convert visitors into subscribers

How to analyse the traffic potential and ranking difficulty of a keyword

How to test your article ideas for “search demand”
How to determine the full traffic potential of a keyword
How to find the best keyword to target
How to determine your chances to rank in Google
How to use Keyword Difficulty metric in Ahrefs

How to find great content ideas with high business value

How to discover great content ideas by studying your niche
How to generate keyword ideas using keyword research tools
How to find keywords that your competitors are ranking for
How to find low-hanging content ideas from all over the web
How to prioritise your list of content ideas

How to optimize your article for a target keyword and generate maximum search traffic with it

What is “searcher intent” and how to match it
How to optimise your article for a given keyword
How to squeeze maximum search traffic out of your article
How to perform an SEO audit of your published content

How to create great content that promotes itself

Why your content has to be great
How to create content that people will care to read and share with others
How to create unique content that will stand out

How to create link-worthy content (and stop worrying about link building)

Do you always need backlinks to rank?
How to create content that attracts backlinks
The rarely mentioned “secret” to acquiring backlinks

How to promote your content & make it rank high in Google

Four common mistakes of content promotion
The best content promotion strategies reviewed
How to compete with the “big guys” in Google search results

How to build backlinks to your blog content

The best link building strategies for blogs
How to get backlinks ideas from your competitors
How to build links via guest blogging
Simple guest blogging “hacks” for better results in less time

How to build links & promote content via blogger outreach

How to use “Outreach” for content promotion
How to find thousands of high-quality outreach prospects
How to write ridiculously effective outreach emails