Alexunder Hess – The Landing Page Mastery
15 Powerful Lessons
01: Introduction to Landing Pages
What a Landing Page actually is. The purpose of it. How landing pages looked like 150 years ago.
02: Marketing and 3 types of landing pages that drive sales
The place of design in marketing. What is Marketing? Marketing funnel and the place of a landing page in it. Hot and cold traffic.
03: The exact process of creating landing pages
From strategy and vision to the tools I use. You’ll learn where exactly to start and what to focus on.
04: Create a mockup for your digital product in seconds
Bonus lesson on how to create a Product Box for your digital product in just a few simple steps using Figma.
05: Clients, pricing, communication, value
What people actually want to get when they ask for a landing page. Underdeliver / Overdeliver / Deliver – how to do it right. Communicate your value, take the job out of their plate.
06: 7-block structure of a perfect landing page
Copywriting frameworks, Emotions, Logic, Questions. How to build a landing page that actually converts.
07: Research. Business vs Customer
Landing page is always about connecting 2 parties: businesses and their target audience. In this lesson you’ll learn what questions to ask both parties to create a high-converting page.
08: Copywriting for non-copywriters
This course is not about copywriting but you should know where to get a good copy for a landing page.
09: Aesthetics vs Function
The goal of a landing page is to convert. Learn the difference between Aesthetic and Functional landing pages.
10: The 8-step landing page design process
Where to start, what to focus on, what to keep in mind. Every single detail of the landing page design process: from analysis to typography, colours to handoff.
11: Course vs SAAS vs Mobile App landing page
Not all landing pages are the same. Learn how to approach different types of products when designing a landing page.
12: The CTA and elements of trust
Conversions are all about trust. If you can build trust, your landing page conversions will skyrocket. Learn what elements to add to your page and how to use them.
13: Landing page development
Do you know what should be done before developing a landing page? How to develop it without hiring anyone else? You’ll learn it all.
14: Testing, metrics, analytics
Landing page is part of the sales funnel. Check it before you launch it, but don’t forget about the key metrics.
15: Replay of the Q&A session
You can learn a lot from the questions of other people and the answers to these questions. This 54-minute session will help you close the gaps about high-converting landing pages.
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