Anne-Marie Concepcion – Social Media Marketing with Facebook and TwitterBy: Anne-Marie ConcepcionDuration: 04h 24mUpdated on: 05/17/2011Description:In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company’s brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.Topics include:Understanding online marketingKeeping business and personal accounts separateDeveloping a marketing funnel strategyCreating a branded Twitter page backgroundOptimizing tweets to help them go viralLeveraging the latest Facebook features for pagesCreating targeted Facebook social adsCustomizing Facebook pages with iframesUsing Twitter and Facebook analytics to measure impactReducing your workload with social media management programsContents:Introductiom – 5m 30sWelcomeWhat’s new?1. The Big Picture – 22m 45sUnderstanding online marketingComparing Twitter and FacebookPreparing for online marketing2. Twitter Basics – 26m 14sSetting up your business accountCreating and applying custom backgroundsTweeting and followingFollowing Twitter’s terms of service3. Facebook Overview – 25m 46sSetting up your personal profileUnderstanding the News FeedControlling access to your postsCustomizing privacy settingsFollowing Facebook’s terms of service4. Tweeting for Business – 01h 05mCrafting follow-worthy TweetsAttracting followersFollowing the right peopleResponding to mentionsTracking keywords in the Twitter streamUsing hashtagsGetting RetweetedAdding your Twitter feed to your blog or web siteIntegrating a “Tweet This†feature into your online marketingMeasuring your impact5. Facebook Pages for Business – 01h 10mSetting up a Facebook PageManaging your Page’s photo stripGetting seen: Edge Rank and the Top News feedConfiguring your Page settingsSetting up Page adminsLogging in as your PageAdding featured Pages to the sidebarCreating a friendly URL for your PageUsing the Notes app for longer Wall postsAdding a Facebook Badge to your web siteAdding a “Like†box and Wall feed to your web siteAnalyzing traffic with Facebook Insights6. Extending Social Media Marketing – 44m 02sReducing your workload with social media management programsEnhancing your Page with Facebook appsCreating an iframe app to customize your PageAdding a “Like†button to your content outside of FacebookAdvertising on Facebook with Social AdsAdvertising on Twitter with sponsored Tweets7. Conclusion – 03m 59sNext steps
