Arlan’s Academy – Strategic PR for Independent Companies w/Janet OganahStrategic PR forIndependent Companies – $140Janet’s List CEOJanet Oganah is a former barrister and the founder of Janet’s List.Janet’s List is a curated platform that helps people discover and buy from independent brands by black women and women of colour from the U.K. They do this through their innovative and unique pop up concept stores, their curated website as well as retail partnerships. Janet recently curated the first ever virtual marketplace for the 24 hour WOW Global Festival and has collaborated with Somerset House and Coco de Mer in London.As part of Janet’s List, she co-hosts an award nominated business podcast: ‘Making Money Moves’. Connect with her on Instagram and Twitter at @janetslist.Janet practised as a family law barrister for nearly seven years before moving into a portfolio career and starting a business. Her expertise lies at the intersection of business, women and diversity.CurriculumMonthly office hours w/Arlan & multiple expertsRegistrationIntro to JanetWhat is Janet’s List?(1:02)What will we cover in this course?(2:45)What are the benefits of PR to your independent business?The broader PR contextHow ready are you to delve into PR?How ready are you to delve into PR? Getting the basics right(4:35)Your storyYour ‘unique selling point’ (USP) and product/market fitEstablishing goals and objectives for your proposed PR activityPR options including obtaining professional supportPR support options for independent businessesPR case study – working with a PR consultant(5:57)DIY PR optionsLow or no budget PR optionsSecuring my own PR for Janet’s List – case studiesWhen PR leads to other PR – TRT interview(6:06)A google search led to BBC Radio 4 which led to NPR(9:56)Using Instagram(2:21)Using a Facebook group(3:59)When PR leads to other PR – using my network(4:02)How I prepare for PR opportunitiesWhat I do when I am approached for PR opportunitiesHow I prepare for face-to-face interviews (and video interviews)(8:17)How I prepare for radio and written interviewsMaking the most of PR obtainedMaking the most of PR coverageMeasuring the impact of your PR activityContinuing educationMy signature pop-up shop course
