Ash Ambirge – The Meat & Hair Magic Message Bootcamp

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Ash Ambirge – The Meat & Hair Magic Message Bootcamp
The Magic Message Bootcamp: Introduction

Introduction to the Bootcamp

The Brand Promise Potion: Why Makes You Awesome?

Overview of The Brand Promise Potion
Writing Exercise #1
Writing Exercise #2
Writing Exercise #3
Writing Exercise #4
Writing Exercise #5
Writing Exercise #6
Writing Exercise #7

The Magic Message Wow-Factor Wonderland: Find Your Signature Message and OWN IT

Brand Positioning: The Shakedown
Real-World Examples
What’s Your Story?

The Emotional Value Prop Hot House: Write Your Signature Message in Words They’ll Love

Emotional Value Props (EVPs): The What and the Why
Emotional Value Prop: Before/After
Emotional Value Prop Quick Fire #1 – 7

The Website Slay Lab: Take Your Message and Spread It On THICCC

Introduction + Your Website Pages
Your Home Page: Mission Critical Real Estate
Your Homepage Headline + Subhead
Your Homepage Crossheads
Your Opt-In + Newsletter
Your Sales Pages: The Essentials (For Selling Courses, Programs, Coaching, High-End Services + Products)
Your Sales Pages: The Pass Framework
Your Sales Pages: The Full Breakdown
Your Product Descriptions (For Selling Low-Commitment Products, Art, Books, Jewelry, Etc.)
Your Product Descriptions, Part II for the Win!
Your Contact Page + Footer

The Bio-Writing Boulangerie: Turn Up Your Glow to Make That Dough

Your Professional Bio: Introduction
Your Professional Bio: Long, Short, Micro Versions: Unintimidated ExampleYour Professional Bio: Long, Short, Micro Versions: Meat & Hair Example
Your Professional Bio: Long, Short, Micro Versions: With Love From Costa Rica Example
Your About Page: 3-Part Structure + Example
Your Social Media Bio