Bretty Curry – Google Performance Max Blueprint 2023
Whats Inside?
MODULE 1
Getting Started With Performance Max
MODULE DETAILS
⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
MODULE 2
Using Performance Max To Maximize Shopping
MODULE DETAILS
⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI
MODULE 3
Performance Max For Top-Of-Funnel Growth
MODULE DETAILS
⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint
![[Audio] IC04 Workshop 34 – The Problem of Pain – Maggie Phillips, Ph.D.](https://thecoursearena.com/wp-content/uploads/2024/08/Audio-Only-IC04-Workshop-34-The-Problem-of-Pain-Maggie-Phillips-Ph.D-250x343-1-250x300.png "[Audio] IC04 Workshop 34 – The Problem of Pain – Maggie Phillips, Ph.D.")
![[Audio] IC04 Workshop 22 – Ericksonian Cut-to-the-Chase Couples Therapy: What’s Love Got to Do with It? – Michele Ritterman, Ph.D.](https://thecoursearena.com/wp-content/uploads/2024/08/Audio-Only-IC04-Workshop-20-Inspired-Healing-and-Skillful-Assessment-Dan-Short-Ph.D.-1-1-250x343-1-250x300.png "[Audio] IC04 Workshop 22 – Ericksonian Cut-to-the-Chase Couples Therapy: What’s Love Got to Do with It? – Michele Ritterman, Ph.D.")
![[Audio] IC04 Topical Panel 02 – Brief Therapy – George Burns, B A . (Hons.), Steve de Shazer, M.S.S.W., Richard Fisch, M.D., Wendel Ray, Ph.D.](https://thecoursearena.com/wp-content/uploads/2024/08/Audio-Only-IC04-Topical-Panel-02-Brief-Therapy-George-Burns-B-A-.-Hons.-Steve-de-Shazer-M.S.S.W.-Richard-Fisch-M.D.-Wendel-Ray-Ph.D-250x343-1-250x300.png "[Audio] IC04 Topical Panel 02 – Brief Therapy – George Burns, B A . (Hons.), Steve de Shazer, M.S.S.W., Richard Fisch, M.D., Wendel Ray, Ph.D.")
![[Audio] IC04 Workshop 16 – Embodied Metaphors – Cheryl Bell-Gadsby, M.A., RCC, MFCC and Kathleen Donaghy, Ph.D.](https://thecoursearena.com/wp-content/uploads/2024/08/Audio-Only-IC04-Workshop-16-Embodied-Metaphors-Cheryl-Bell-Gadsby-M.A.-RCC-MFCC-and-Kathleen-Donaghy-Ph.D-250x343-1-250x300.png "[Audio] IC04 Workshop 16 – Embodied Metaphors – Cheryl Bell-Gadsby, M.A., RCC, MFCC and Kathleen Donaghy, Ph.D.")
![[Audio] IC04 Workshop 14 – Individual Timelines: Key to Many Skills and Limitations – Steve Andreas, M.A.](https://thecoursearena.com/wp-content/uploads/2024/08/Audio-Only-IC04-Workshop-14-Individual-Timelines-Key-to-Many-Skills-and-Limitations-Steve-Andreas-M.A-250x343-1-250x300.png "[Audio] IC04 Workshop 14 – Individual Timelines: Key to Many Skills and Limitations – Steve Andreas, M.A.")
![[Audio] IC04 Short Course 32 – Just Noticeable Differences: Use of Paradox in Everyday Psychotherapy – Chris Gunn, Ph.D.](https://thecoursearena.com/wp-content/uploads/2024/08/Audio-Only-IC04-Short-Course-32-Just-Noticeable-Differences-Use-of-Paradox-in-Everyday-Psychotherapy-Chris-Gunn-Ph.D-250x343-1-250x300.png "[Audio] IC04 Short Course 32 – Just Noticeable Differences: Use of Paradox in Everyday Psychotherapy – Chris Gunn, Ph.D.")
