Charm Offensive – Charming Copy Crash Course

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Charm Offensive – Charming Copy Crash Course

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The Original Drunk Cold Email
Subject: Apologies in advance
Greetings Joe,
You’ve never heard of me. (Hi, I’m Jon!) I got your details from a list.gasp But hey,
at least you’re list-worthy, that’s gotta be worth something, right?
Ok. Let’s get down to brass tacks. I’m writing to you from the office of Render
Positive, a highly creative marketing agency I run with my brother Gary, and a team
of 20 people far more talented than me.
For over five years, we’ve run our own amazing agency. It’s a wonderful feeling
knowing we are not ripping clients off – and we are doing the best work of our lives.
We’re looking to win clients over to our side and away from those evil (ok, maybe not
evil… but not as good) other agencies.
If you let me have a chat with you about your digital marketing needs, I will take you
for coffee/lunch/tequila shots and promise to be somewhat entertaining. If you’re
lucky, I may even wear a top hat. First off, I’d love to give you some ideas you’re free
to steal.
I have attached a picture of a ferret that has been dressed up. According to the
Internet, his name is Colin. I trust this will charm you into submission.