Learn this revolutionary approach to making better strategic decisions through greater situational awareness using maps.
Why use Wardley Maps?
Chris – Wardley Mapping
Collaborate more effectively with visual cues from a map.
Identify patterns of change over time creating competitive advantage.
Minimise duplication of systems
What will I learn?
The basic principles of mapping and how to relate them to your business.
What are Value Chains? Identifying your customers, their needs and their journeys.
Understanding evolution in a map.
Anticipate the future by looking at economic patterns.
Identify where to outsource.
Content
Introduction
1. Value Chains – Introduction (5:49)
2. Self-Awareness (6:38)
Value Chains
3. Value Chains – Theory (8:17)
4. Value Chains – Practice 1 (3:04)
5. Value Chains – Practice 2 (4:07)
Users, User Needs & User Journeys
6. Users (5:18)
7. User Needs (7:13)
8. User Journey (4:27)
9. Summary – Users, User Needs and User Journeys (5:18)
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Wardley Maps
10. Evolution – Introduction (15:19)
11. Recognizing Evolution Levels (14:08)
12. Wardley Map (3:51)
Organization
13. Outsourcing 1 (8:45)
14. Outsourcing 2 (5:18)
15. Approach (9:02)
16. Organization (9:50)
Patterns
17. Inevitability (7:10)
18. Innovation Types (5:22)
19. Economic Patterns (7:30)
20. Inertia (8:25)
Conclusion
21. Wrap – Up (3:44)
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