Chris Wright and Peter Tzemis – Spellbound-Storytelling For Action (2022)

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About the course: 

“E.P.I.C.” Storytelling Framework Discover The Simple, 4-Step Storytelling System Directly Responsible For Creating Multiple Top Offers And Generating Over 100M Online

Spellbound is the ONLY storytelling course designed to craft stories that do one thing:
Tap into the limbic brain to inspire people to take action…
Inside, you’ll learn our entire “EPIC Framework”…
Emotion… Problem… Inception… and Close.
Where Chris explains step-by-step how to construct stories that grab your prospect by the hand…
Imbed an idea deep in the limbic brain…
And drive them to the action you want them to take.
There’s literally no stone left unturned.
While some concepts are highly advanced…
Everything is simple to understand and learn…
In fact, you’ll have 6 over-the-shoulder videos to go through…
Where you can watch me at each stage of the storytelling process…
You’ll also get all the templates… swipes… and resources you need to start writing action-inspiring stories right out of the gate.
All in all, there’s 10 breakthrough modules for you to go through…
Which I’ll share with you right now…

Module 1: Story-ception 101

This is the HEART of spellbound.
In this module, I’ll walk you through what a story is, and how YOU can harness them to DOUBLE and triple your conversions and squeeze out every penny from your offers, ads, and emails
You’ll also discover…

• ​How to use stories to shape the world and persuade anyone to do (almost) anything you want…
• ​When and how to use “tailored omission” to legally mind control your prospects buying emotions
• ​Storytellers are born, right? WRONG! Storytellers are made and we’ll show you how to unlock your own storytelling superpowers (and why you are probably already amazing)
• ​The 6 steps of stories that move people to action. Understanding these 6 components is a crucial part of being able to craft a story that influences.
• ​The brain chemistry of persuasion: the three chemical reactions you must trigger in the brain to automatically cast a spell on your audience
• ​The ONE powerful action-inspiring that triggers buying behavior subconsciously (hint: it’s not greed or fear or even shame)
• ​How to navigate the choppy waters of your prospects’ “Neural hallucination effect” and speak directly to your prospect’s soul. Get this wrong and you risk inaction.
• ​The neocortex, confabulation and a deep dive into the science of storytelling so that you can competently craft action-provoking stories on demand.

With this information at hand, you have everything you need to master the EPIC storytelling framework…
Which brings us to…

Module 2: The E.P.I.C Storytelling Framework

This is where the rubber meets the road.
Inside this module, I’ll show you the 4-step EPIC framework for writing hard-hitting, emotionally-driven stories that tap into the limbic brain and persuade your readers and move them to action.
Rigorously tested with over 8-figures in revenue, this foolproof framework will turn you into a masterful storyteller without fail.
In fact, just one story using this formula can add millions of dollars to your (or your clients) bottom line.
You’ll also learn…

• ​How to prime your reader with Emotional power punches to unlock the most primitive level of your prospect’s brain and hypnotize them to take action
• ​Problem: The secret to creating emotionally compelling “stakes” that grabs your reader by the collar (And hurls them through your copy at breakneck speeds)
• Inception: How to shape your reader’s world (and enjoy total influence over them)
• ​Close: Time to bank your reader’s trust for maximum conversions (and unlock eye-popping AOVs)

Combined with the lessons you already put into action from module one, when you finish this section, you’ll be in possession of a powerful one-two punch of time-honored storytelling secrets.
And regardless if you’re a complete newbie or an experienced marketer…
Once you go through these first 2 modules, I guarantee you’ll be on track to make more money and acquire more customers telling stories.
But we set out to make Spellbound the most detailed storytelling course around…
Which is why you’ll also learn about…

Module 3: The Conversion-Boosting-Triggers™ of the Limbic Brain

Never again worry that your story is falling flat.
Because in this module, you’ll discover ways to not only dramatically increase the power of the stories you tell by harnessing the psychology of humans.
You’ll also learn how to instantly bring to life a “dead story” that pulls prospects in their droves.
What’s more, I’ll share with you:
The little-known secret to transforming dull, lifeless sentences into action-packed sequences that can’t be ignored

• ​The little-known secret to transforming dull, lifeless sentences into action-packed sequences that can’t be ignored
• The “ limbic brain opener” you need to start every story with to command attention, and effortlessly hook your prospects into saying yes – near instantaneously…
• How to suck your reader into a vortex of imagery that keeps them hooked like addicts to your story.
• ​What to say to hijack your prospects emotional circuitry and incept your sales message deep within in the limbic brain
• ​and much, MUCH more!

Better still, after watching this module…

You’ll have at your finger-tips the definitive, step-by-step checklist to create blockbuster stories your market simply cannot ignore

Module 4: The 7 Deadly SINS of storytelling

Sometimes the best way to win is not to do things right, but to avoid doing the WRONG things…
Which is why in this module we’ll cover the 7 deadly sins of storytelling you must avoid so that you can shortcut your way to writing killer stories that move people to take action.
You’ll also discover…

• ​The #1 mistake storytellers make that tank conversion rates faster than the Titanic
• Why “tried-and-true” can flip the switch OFF in the limbic brain (practically guaranteeing your message goes ignored)
• The hidden “exit ramps” in your story that burns conversions to the ground
• The sure-fire way to OVERLOAD your prospects with “stuck in the mud” details that chase prospects away

By the time you’re finished with this module…
You’ll NEVER again struggle to write a hard-hitting story your prospects (or even clients) go crazy for.

Module 5: Storytelling WITHOUT words

One of the most overlooked aspects of storytelling, especially for copywriters and marketers, is the production value…
Music, jump cuts, countdown timers, b-roll…
All of it, incorporated strategically, can give you (or your client) MASSIVE boosts in ROAS, AOV, Epost-production.
This is the secret sauce that some of the biggest DR companies use to separate themselves from the pack and scale offers to 1000s of buyers a day…
And NO ONE talks about it… until now.

• ​How to get a 110% boost from your VSL without changing the copy.
• The double post production combo that helped improve our YT ads by 100%
• Love Superheroes? Here’s how the FLASH™ gave us a 10% bump in CVR without changing a single word of the copy. This takes less than 5 minutes to do and can be used on every ad, VSL, and upsell you have.
• The exact frequency to add b-roll, jump cuts, and musical transitions to keep viewers engaged.
• ​How to direct your creative team to execute like marketers.
• ​When you should use high-quality products and when you should use your iPhone for maximum money making

I promise that once you go through this module, you’ll be able to inject rocket fuel into every single of your VSLs, ads, and pages to dramatically increase conversion rate and your income…
All without changing a single word of copy.
If you’re a client this can TRIPLE your ROAS allowing you to unlock scale
And if you’re a freelancer, you can get paid handsomely for doing almost no work (and your clients will happily pay because they’ll see such an increase in ROAS)…
But once again, we didn’t stop here…
We’re serious about making Spellbound the ultimate storytelling masterclass. Which is why you’ll also receive…