Copyhackers – Analytics for CopywritersCourse curriculumWelcome to Analytics for Copywriters!Introduction and Course GoalsBefore you begin…Course ResourcesModule 1: Setting the StageGoalsKPIsSetting The Stage: Website Analytics ToolsModule-Specific ResourcesTest your learningModule 2: Funnel DataIntroduction2.1: Lead Generation, Overview2.1.1: Before They Come to Your Site: Measuring Lead Generation2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads2.2: Lead Nurturing: Measuring Effectiveness2.2.1: General Site Engagement Metrics2.2.2: Specific Site Engagement Metrics2.3: Conversion, Overview2.3.1: Conversion Using Page or Flow Metrics2.3.2: ADVANCED: Conversion Using Channel Metrics2.4: Repurchase or ReferralPutting It All TogetherModule-Specific ResourcesTest Your LearningModule 3: How to Present and Communicate Data FindingsIntroduction3.1: Data Storytelling3.2 Data VisualizationModule-Specific ResourcesTest Your LearningFinal Thoughts and ConclusionAvoiding Data PitfallsBefore you go…
