Darby Rahme – Google Ads: Beginner to Winner

Darby Rahme – Google Ads: Beginner to WinnerIn this course, Darby will teach you how to develop, customize and run your own advertising campaigns. You will learn to optimize Google Ads for best results at minimal costs and will see how timely advertising can turn an odd Google searcher into a valuable customer.Course ModulesVerifiable certification upon completion.Module 1: Google Ads Basics1. Terminology2. What is Google Ads?3. How Does Google Ads Work?4. Search Marketing Versus Rankings5. Factors That Influence Ad Rank6. How Can You Improve Your Ad Rank?7. Paid vs Organic Search ResultsModule 2: SEO v. GOOGLE ADS1.Why focus On Google Ads Instead Of SEO?2. Addressing Competitors In Google Ads3. Re-Marketing And Display Campaigns4. What Is A Keyword?5. What Is Keyword Research?6.Short Keywords & Long-Tail Keywords7. Keyword Match Settings – BroadModule 3: Keyword research for Google Ads1. Keyword Match Settings – Phrase & Exact Match2. Keyword Research3. Setting Up Your Campaign4. Types of Campaign Goals5. Search Terms Report In Google Ads6. Negative KeywordsModule 4: Search Campaigns: Demonstration1.How to Build a New Campaign2. Types Of Campaigns3. Determining A Budget4. Bidding Strategies For Search5. Writing Text Ads6. Incorporating Keywords In Your Ads7. Reviewing Search Term Reports For KeywordsModule 5: Responsive Text Ads: Demonstration1. How To Create Headlines2. Sitelinks & Extensions3. Monitoring PerformanceModule 6: Search & Display Campaigns1. How to Build a New Campaign2. Types Of Campaigns3. Creating A New Search Campaign4. Selecting Goals5. Bidding Strategies For Search6. Dynamic Search Ads7. Common Search Extensions8. How To Structure A Campaign9. Considerations For Text Ads10. Optimization TipsModule 7: Understanding Metrics1. Search Campaign Metrics2. Conversions3. Search Campaign Metrics4. Quality Score5. How To Improve Quality Score6. Create Consistency In Your FunnelModule 8: Display Campaigns1. Display Campaigns2. Targeting Display Campaigns3. Audiences4. Display Campaign Considerations5. Improving your Ads6. How To Optimize Your Campaigns7. Keywords/Search Terms Reviews8. Top Performing Ad Copy9. What Are The Top Converting Ads?10. Beta & Alpha Campaigns11. Why Do Beta & Alpha Campaigns Work?Module 9: SEO & Google Ads1. How To Use Google Ads To Improve SEO2. Selecting Keywords3. Audiences4. Display Campaign Considerations5. Integrating Google Ads & Facebooks Ads6. Remarketing Facebook Campaigns7. Lookalike Facebook AudiencesModule 10: Beta & Alpha Campaigns: DemonstrationAbout DARBY RAHMEDarby Rahme founded Warrior Digital in May 2012, after watching companies in traditional industries like real estate struggle to effectively implement AdWords campaigns and SEO strategies in both English and French. Darby leverages 10+ years experience in corporate marketing, largely in corporate real estate, to ensure her clients’ business objectives are attained. Since its founding in 2012, Warrior Digital has grown into a full-service agency that helps clients from traditional industries leverage online marketing tools and platforms.Over the past 8 years, Warrior Digital has had the privilege of providing SEO services to clients with real estate portfolios worth billions of dollars, including Manulife Real Estate, John Hancock Real Estate, QuadReal Residential, BentallGreenOak Residential, and more.Darby has a Masters of Science in e-Marketing from Oxford Brookes University in the U.K., and a Bachelor of Commerce from the University of Victoria in Canada. She is Google AdWords certified and speaks French fluently.What Students are SayingI was once a real estate agency owner. The content Darby provided in her course is absolutely amazing. She understands how to rank in real estate niche! I learnt much from her course! In fact, I’m now working on a few real estate sites and I have already  started using her methods to write content right away!Eddie Lee, Former real estate agency ownerI hired Darby as a consultant to work on various SEO projects. Darby has performed comprehensive SEO audits on our  websites serving North America and Asia. The websites have received nearly 3 times more organic search traffic as a direct result of Darby’s audit and work on our SEO.Jeyanthy Jeyaratnam, Marketing Director – ManulifeThere are no reviews yet.Add a Review Cancel replyYou must be to post a review.