Dave Gerhardt – B2B Marketing AcceleratorMy B2B Marketing Playbook has more than eight hours of on-Podcasts and videos on demandI receive the most frequent question from DGMG members about this topic: “hey do you have a link to your marketing playbook?†It’s that simple.The eight-session, eight-hour session is on-Demand program provides all the tools, tips, and insights I have to help you become a better marketer. My number one question is: “can you share your playbook†But a slide deck wouldn’t work here. There is just too much nuance. Instead, I decided not to film a session of eight weeks with a group marketing professionals, covering eight key topics in marketing. I am assisted by some special experts who help me to break down each aspect of B2B Marketing from soup to nuts is possible when you have conversations with ambitious marketers like you. This course will teach you how to be a leader in marketing and manage all aspects of your marketing organization. It will also give you a crash course in building a high-performing marketing team. B2B Marketing team.What You Will Learn from This Course Hour one B2B Marketing Goals & Getting Executive Buy-InHour two: Building A B2B Marketing StrategyHour Three: Building The Team & Structuring Your Marketing OrgHour Four: Content & Social Media Deep DiveHour Five: Creative Comms, PR Deep DiveHour Six: Demand Genamp; Marketing Ops Deep DiveHour Seven Marketing Deep DiveHour Eight: Internal Marketing Deep Dive
