Deepak Kanakaraju – Lead Generation Mastery

Description

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Deepak Kanakaraju – Lead Generation Mastery
Your Instructor
Deepak Kanakaraju
Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing and heads digital marketing at Razorpay.com.
He has previously worked in well-known B2B and B2C startups such as Exotel, Practo & Instamojo. Before that, he founded a publishing startup called BikeAdvice.in and had an exit.
He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.
Course Curriculum
Module 1 – Introduction to Lead Generation

Welcome to the Lead Generation Mastery Course
What’s a Lead?
When do we need lead generation?
The Ethics of Lead Generation
Probability Theory in Lead Generation

Module 2 – B2B Lead Generation

Introduction to B2B Lead Generation
Snov.io – B2B Email Finder Tool
GetProspect.io – Generate Leads from LinkedIn
FindThatLead – Generate B2B Leads in Bulk
RocketReach – B2B Lead Generation
Lusha – B2B Leads with Phone Numbers
MailShake – Send Outreach Emails via Gsuite
Woodpecker – B2B Email Outreach Tool
Klenty – B2B Email Outreach Tool

Module 3 – B2C Lead Generation & Funnels

Introduction to B2C Lead Generation
The Inbound Marketing Funnel (CATT)
(C) Content – Creating Lead Magnets
(A) Attention – Driving Attention to Your Content
(T) Trust – Building Trust with Your Audience
(T) Transaction – Converting Leads into Customers