Deepak Kanakaraju – Social Media MasteryLeverage the power of social media marketingA course to help you find success with various social media channelsYour InstructorDeepak KanakarajuDeepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at http://DigitalDeepak.com and heads digital marketing at Razorpay.com.He has previously worked in well-known B2B and B2C ups such as Exotel, Practo & Instamojo. Before that, he founded a publishing up called BikeAdvice.in and had an exit.He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.Course CurriculumGetting StartedIntroduction to Social Media Mastery (6:25)How to Grow and Maintain a Facebook Group (11:44)Laying down the Social Media FrameworkUnderstanding Your Business Goals and Tying Them to Social Media Goals (37:42)Understanding & Creating Your Buyer’s Persona (29:32)Social Media Competitor Analysis (25:18)Growing Social Media Presence and AnalysisChoosing The Right Social Media Platform For Your Business (51:01)Providing Customer Service On Social Media (22:37)FaceBook Marketing Best Practices And WalkThrough (31:53)FaceBook Page Insights Walkthrough (14:02)LinkedIn Company Page Analytics Walkthrough (7:44)10 Social Media Metrics You Must Measure (14:17)Linkedin Marketing Best Practices and Examples (25:57)9 Must Have Social Media Tools (25:07)Twitter Analytics Walkthrough (21:20)Building Social Media Landing Pages Which Convert (22:10)Pinterest Marketing – Best Practices & WalkThrough (22:30)Social Media And Google Analytics Integration (20:35)Twitter Marketing – Best Practices & Examples (24:15)YouTube Marketing (25:42)YouTube Analytics Walkthrough (13:00)
