Diedre Downing – Data Storytelling for Business

Master impactful data storytelling skills at your own pace through an engaging video-on-demand course Data storytelling is an approach for presenting data in a way that is tailored to the needs of a specific audience. The best data stories are insightful, compelling and inspire the audience to take action. Our Data Storytelling for Business course provides learners with a solid grounding in fundamental data storytelling learning concepts. By the end of the course, learners will have the skills needed to produce impactful data visualizations layered with compelling narratives. This training completely changed the way I think about presentations and how to do them. It brought a world of knowledge, in terms of design and storytelling. It was three days of engaging and interesting learning that I will 100% use in my daily work. I highly recommend it to whomever has to do presentations to different stakeholders. Ana Rodrigues Cisco, Senior IT Asset Manager Course Curriculum Welcome Course Introduction (1:26) Data Storytelling for Business Course Workbook About your Instructor Putting your Audience First The Four Keys of Data Storytelling (2:58) Defining and Focusing on Your Audience (6:47) Visualization Design Principles Design Principles Introduction Chart Junk (5:24) The Cleveland & McGill Scale (5:13) Pre-Attentive Attributes (3:54) Gestalt Laws (4:58) Design Principles in Action (5:42) Design Principles Conclusion (1:11) Data Visualization Best Practices Part I Data Visualization Design Introduction Impact Metrics (3:16) Tables (3:37) Bar charts (6:17) Pie Charts (3:05) Line Charts (3:13) Data Visualization Best Practices: Part II Scatter plots (3:44) Small Multiples (2:04) Use of Color (8:59) Workshop: Part I Step 1: Understand Your Audience (1:49) Step 2: Data and Visualizations (3:25 Narrative Narrative Introduction Storytelling Titles (2:33) Vertical and Horizontal Flow (4:02) Presentation Medium (4:24) Presentation Assembly (3:13) Presentation Delivery (3:49) Course Conclusion (1:12) Workshop: Part II Step 3: Preparing a Data Story (1:28) How To Videos Line Chart Enhancements (7:58) Creating a Bullet Chart (4:31) Creating an Impact Metric (4:32) Creating a Slopegraph (4:08) Enhancing Bar Charts (3:36) Creating a Scatter Plot (5:40) Creating a Staged Line Chart (2:56) Example Solutions Examples: Chart Enhancement Practice (3:24) Sample Yellevate Solution (4:34)