Digital Marketer – Search Marketing Mastery

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Digital Marketer – Search Marketing Mastery download, Digital Marketer – Search Marketing Mastery review, Digital Marketer – Search Marketing Mastery free
Digital Marketer – Search Marketing Mastery
Uncover Your Path to Becoming a Marketing MVP…
You’ve Been Taught SEO ALL WRONG
Become a Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.
These days, search isn’t just limited to Google.
Search. Is. EVERYWHERE.
YouTube. Amazon. Pinterest. Yelp… there’s more search-focused platforms out there than you might think.
And your potential customers are using these info hubs to get instant solutions to their queries, while finding businesses like yours (or your competitors) to do the solving!
Wherever people go looking for information is your business’ opportunity to heed the calls for help.
So you gotta ask yourself… are you limiting your business’ discoverability by only focusing on rankings?
A solid SEO strategy is one that boosts your sales by attracting and converting your ideal leads everywhere they are.
Unfortunately…
And That’s Why You’ve Been Taught SEO ALL WRONG
Other Search Marketing trainings will only tell you how to use Google’s algorithm to rank in the search results. But that’s not enough anymore.
They’re forgetting the most important part of your business’ longer strategy…
The Customer.
Because it’s not enough to simply play Google’s algorithm game and expect your prospects will dutifully come a-callin’.
Customers want to feel a connection to you. They need to know, like and trust you before they even consider handing over their time… and their money.
True SEO experts consistently keep their customers top of mind by ensuring their content delivers timely solutions for every stage of the value journey.
At the same time, SEOs know how to keep the search engines scrolling their pages for deliverable, available content for the front page—and most important, the highest ranked positions.
In other words, for a successful SEO strategy to work…
The Customer comes first. The Search Engine comes second.
Certified SEOs know that the best way to turn clicks into engaged, solution-aware prospects and buyers is to…
Earn Your Customers’ Trust & Build Authority In Google (and other searchable platforms)
Imagine being there for your customers wherever they go to get answers to their questions… solutions to their problems… even just peace of mind.
With DigitalMarketer’s Search Marketing Mastery, you’ll build an SEO strategy that can do that and MORE by applying…

Core Concepts of Search Marketing—why understanding your prospects’ search intent informs the content within your customer value journey
On Page SEO—how to update your content for optimal user experience and higher SERP ranking
Technical SEO—making sure the backend of your website is readable and easy for search bots to crawl
Off Page SEO—the actions you take outside of your own site to improve rankings, gain trust, and build brand and site authority
Local SEO—optimizing your site to rank for relevant local keywords to better promote and sell to your community
Google’s Algorithm—what to do if you get hit with a major unexpected Google update, and how to prepare and optimize accordingly

This brand new SEO Certification Course has everything you need to know to attract, convert, and ascend your customers with a slam dunk SEO strategy that makes your business the one to beat!
Inside the course you’ll get proven strategies, developed and mastered so that your pages are fully equipped to tell Google, YouTube, Pinterest (and many more) that YOU have the answers your prospects have been searching for.
What You’ll Get
You’ll receive instant access to 6 NEW Modules that break down the essentials of Search Marketing, including:

Core Concepts
On-Page SEO
Technical SEO
Off Page SEO
Local SEO
Google’s Algorithm

The modules are broken down into 42 NEW video instructed lessons, led by 2 of the industry’s leading Search Engine Optimizers:
First is Amanda Powell, DigitalMarketer’s senior SEO Strategist and Director of Product & Content. Through auditing and building a solid SEO plan, Amanda is credited for securing DM’s #1 Google ranking for “customer value journey” and “digital advertising strategy” (just to name a few highly searchable keywords and phrases).
We also tapped Jesse McDonald, a Global SEO Strategist at IBM. A contributor to Search Engine Journal and the Semrush blog, and a top 140 SEO to follow, Jesse shares his vast Technical SEO knowledge to ensure your website has an unshakable foundation and supreme crawlability.
Additionally, this course includes a downloadable Workbook and helpful, fill-in-the-blank guides:

Keyword Alignment Planner
Ultimate Guide to Diagnose Your Site’s Technical SEO
Link Building Organizer
10 Critical Google My Business Optimizations

After completion of all 6 modules, our comprehensive 50 Question Final Exam ensures you’ll walk away from the course secure in your knowledge of SEO and how to get the SERPs to prioritize your business.
Finally, upon passing the Final Exam you’ll receive a Credential Badge & Certificate from DigitalMarketer that you can print to show off in your office, on your website, or even display on your LinkedIn and other social media profiles.
What’s Included:

6 NEW Core Modules
42 NEW Video Lessons
Keyword Alignment Planner
Ultimate Guide to Diagnose Your Site’s Technical SEO
Link Building Organizer
10 Critical Google My Business Optimizations That Will Help You Dominate The Rankings Checklist
Search Marketing Mastery Pacing Calendar for bite-sized lesson planning that fits into your busy schedule

What Will I Learn?
Module 1 Overview Core Concepts of Search Marketing
Lesson 1

Introduction

Lesson 2

The CVJ

Lesson 3

Search Marketing and the CVJ

Lesson 4

What is SEO?
Module 2 Overview On Page SEO
Lesson 1

Core Concepts of On-page SEO

Lesson 2

Ranking Factors

Lesson 3

Keyword Research

Lesson 4

Internal Linking

Lesson 5

Competitor Research

Lesson 5

Competitor Research

Lesson 7

KPI’s of On-page SEO

Lesson 8

Call to Action
Module 3 Overview Technical SEO
Lesson 1

Introduction

Lesson 2

Core Concepts of Technical SEO

Lesson 3

HTTP Status Code

Lesson 4

Robots.txt

Lesson 5

Metadata

Lesson 6

Mobile First Index

Lesson 7

Site Structure and Internal Linking

Lesson 8

Google Search Console

Lesson 9

KPIs of Technical SEO

Lesson 10

Call to Action
Module 4 Overview Off Page SEO
Lesson 1

Core Concepts of Off-page SEO

Lesson 2

Establish Authority

Lesson 3

Link Analysis

Lesson 4

Link Disavowing

Lesson 5

Link Building

Lesson 6

Broken Backlink Building

Lesson 7

KPIs of Off-page SEO

Lesson 8

Call to Action
Module 5 Overview Local SEO
Lesson 1

Core Concepts of Local SEO

Lesson 2

Google My Business (GMB)

Lesson 3

Google Maps

Lesson 4

Citations

Lesson 5

Local Link Building

Lesson 6

KPIs of Local SEO

Lesson 7

Call to Action
Module 6 Overview Google’s Algorithm
Lesson 1

Core Concepts of Google’s Algorithm

Lesson 2

Major Google Algorithms

Lesson 3

Preventing Future Algorithm Hits

Lesson 4

Algorithm Comeback

Lesson 5

The Wrap Up