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Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)
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How to Get Business Value from Your Community
Create an online community that builds awareness generates leads and sales, and encourages your brand advocates to become active promoters for your business. Learn how to turn transactional customer relationships into lasting emotional bonds.
How to Create Content that Drives Member Activity and Builds Relationships
You’ll learn strategies to initiate and sustain discussions that drive bonding member-to-member relationships. Plus, discover new ways to make your community stand out from all the other noise on social media.
The 2 Major Growth Methods to Get Your Community Off the Ground…
One of the biggest hurdles to starting new communities is getting people to talk. You’ll learn two popular growth methods that will get your first members participating and engaging in your community space.
Metrics that Matter (and the ones that don’t)
Learn how to properly measure growth activity and experience to determine the health of your community. The healthier your community is the more value your business will get and the happier your members will be.
Community Management Mastery
Course Details
In this 6 hour course, you’ll learn everything you need to know about community management. Discover everything from how to pick a platform to effective strategies that keep your members active and engaged.
Module 1:
Start Here
- 1: From the Instructor
- 2: What to Expect
- 3: The What & Why
- 4: Business Benefits of Community
- 5: Member Benefits of Community
- 6: Community as an Element of Value
- 7: Community vs. Audience
- 8: Levinger’s Relationship Model
- 9: The Relationship Model & Community Stages
- 10: The Customer Value Journey
- 11: Three Areas Your Community Can Serve
- 12: Aware/Engate Communities
- 13: Excite/Ascend Communities
- 14 Advocate/Promote Communities
- 15: Communities that Convert
- 16: The Halo Effect
Module 2:
Community Positioning
- 1: Community Components
- 2: Identifying Market Segments
- 3: Identifying Common Bonds
- 4: Community Impact: The Product Purchase
- 5: The Coffee Table Problem
- 6: Open Communities
- 7: Closed Communities
- 8: Open vs. Closed and the Customer Value Journey
- 9: Community Mission Statements
Module 3:
Growing Your Community
- 1: What is Social Density?
- 2: Growth Method: Seeding
- 3: Growth Method: Cold Open
- 4: Growth Method: Paid Traffic
- 5: Creating Sub-Topics
- 6: Intrinsic vs. Extrinsic Rewards
- 7: Creating Community Guidelines
- 8: Welcoming New Members
Module 4:
Community-Building Content
- 1: Content That Builds Relationships
- 2: The Importance of Discussions
- 3: Community Topic Maps
- 4: Discussion Questions
- 5: Fluff Posts
Module 5:
Creating a Tribe
- 1: Sense of Community
- 2: Membership
- 3: Influence
- 4: Integration
- 5: Emotional Connection
- 6: Create Rituals
- Case Study: Love Our Lurkers Week
Module 6:
Moderation
- 1: What does “Moderating” Mean?
- 2: Reactive Moderation & Conflict Management
- 3: Proactive Moderation
- 4: Feedback Loops
- 5: 3-Step Social Customer Care Plan
- 6: Common Types of Community Members
Module 7:
Community Metrics & Tools
- 1: What to Measure
- 2: Measuring Growth
- 3: Measuring Activity
- 4: Measuring Experience
- 5: Community Platform Considerations
- 6: Facebook Groups as a Community Platform
- 7: Other Types of Community Platforms
What You’ll Get:
When you enroll today, you’ll receive instant access to:
- The Community Management Mastery Course
- 7 Core Modules
- 58 Video Lessons
- 12 Handouts
- 7 Quizzes (one for each module)
- 1 Final Exam
Plus, upon successful completing of the course and all exams you will also receive:
- A badge designating you as a Certified Community Management Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Community Management Specialist
