Digitalmarketer – ECOMMERCE MARKETING MASTERY CLASS (PLUS CERTIFICATION)
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What You’ll Learn In This Course
The Architecture Of A Successful Ecommerce Store
Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.
The Most Effective Tools, Widgets, & Services
Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.
The Ecommerce Content Amplification System
Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.
Maximize Sales With eCommerce Email Automation
Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.
In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.
Module 1:
The Ecommerce Ecosystem
- 1 – What to Expect From This Course
- 2 – The State of Ecommerce
- 3 – Mobile Commerce: We’ve Gone Touch
- 4 – Understanding the Ecommerce Ecosystem
- 5 – Technology Stack: Ecommerce Platform
- 6 – Switching Ecommerce Platforms
- 7 – Technology Stack: Email Service Providers
- 8 – Technology Stack: Help Desk
- 9 – Technology Stack: Live Chat, Video and Other
- 10 – Analytics & Tracking
- 11 – Your Mission, Story & Purpose
Module 2:
Core Store Architecture
- 1 – What is the Core Store Architecture?
- 2 – Key Content Assets
- 3 – More Information Pages
- 4 – The Post-Opt-In Thank You Video
- 5 – The Home Page
- 6 – A Deep Dive On More Information Page
Module 3:
Get More From Your Store
- 1 – How to Get More From Your Store
- 2 – Proven Winners: Header
- 3 – Proven Winners: Footer
- 4 – Proven Winners: Home Page
- 5 – Proven Winners: Category/Store Pages
- 6 – Proven Winners: Product Details
- 7 – Proven Winners: Shopping Cart & Checkout
- 8 – 3rd Party Applications & Plugins
- 9 – Social Selling
Module 4:
Email Automation Sequences
- 1 – What Are Email Automation Sequences?
- 2 – The Pre-Purchase Email Sequence
- 3 – The Cart Abandonment Email Sequence
- 4 – The Post Purchase Email Sequence (Part 1)
- 5 – The Post Purchase Email Sequence (Part 2)
- 6 – Refining Your Customer Service
- 7 – Adding Package Inserts
Module 5:
Content Amplification & List Nurturing
- 1 – What is Content Amplification & List Nurture?
- 2 – Creating Content for Amplification
- 3 – Content Optimization
- 4 – Syndicating Content
- 5 – Content Optimization
- 6 – Creating Content Engagement
What You’ll Get:
When you enroll today, you’ll receive instant access to:
- The Ecommerce Marketing Mastery Course
- 5 Core Modules
- 40 Video Lessons
- 7 Handouts (5 worksheets and 2 flowcharts)
- 5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
- A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Ecommerce Marketing Specialist
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