[Download] Kelsey Formost – Copy Class (2022)

“COPYWRITING 101”

• Exactly what copywriting is (and why it’s different than just plain ol’ writing)
• The philosophy behind why copywriting works
• How to write from your ideal customer’s mentality
• The ONE goal of all copywriting
• How to earn your readers’ trust using copy

DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE

• How to figure out EXACTLY who you’re writing for.
• How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
• PLUS: My favorite Writer’s Block Busters if you feel stuck!

HOW TO WRITE A WEBSITE THAT SELLS!

• The step-by-step process of writing a website that sells
• Creating and understanding your unique value proposition
• The importance of having site and page goals & how to set them
• How to write headlines & sub-headlines that convert
• How to easily write body copy without getting intimidated
• & Finally- easy design tips that will make your site a pleasure to read!

WRITING EMAILS THAT CONNECT & CONVERT!

• Why email should be your business’ #1 priority
• How to create the perfect opt-in so people are excited to join your list
• The 3 kinds of emails you NEED to have for your business
• How to write irresistible “omg-I-have-to-click” subject lines
• & My foolproof “High Five” method for writing drip campaigns

Plus bonuses and downloads like:

• Ideal Customer Avatar worksheet-meets-mini-course
• A fully-written email welcome sequence template-meets-mini-course
• My proven website Headline Generator
• & other bonuses