Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads

(This course is available and delivery within one day!)Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads

Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads

This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.

Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.

Topics Covered

Course Outline & Class Takeaways
Google Search Ads

Why Run Pay-Per-Click (PPC) Ads?
Account and Conversion Tracking Setup
Connecting Google Ads to Google Analytics
Researching and Brainstorming Keywords
Map Opportunities
Landing Pages
Writing and Creating Ads
Optimizing Ads Over Time
Bing Advertising

Google Shopping

Why Run Google Shopping Ads
How they’re different from Search Ads
Google Merchant Center & your Shopping Feed
Setting up your feed & your campaigns
Optimizing Ads Over Time

Archive: https://archive.ph/2vqgI

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