Ecom Facebook Ads Mastery (THE GRANDMASTER) By Ecom Tushar full course
WHAT YOU WILL LEARN
INTRO
Meet Your Mentor
The Course Index + How to Watch
Join the Community + Support
MODUL 1: TRAFFIC
What is Traffic?
Different Ways of Generating Traffic
Understanding the Basics of Facebook Advertising
MODULE 2: UNDERSTANDING THE ADS MANAGER
Creating a Facebook Ads Account
Hierarchies of Facebook Ads
Business Manager Settings
Facebook Pixel Shopify Setup
Setup Required to Start Running Ads
Best Ads Manager Column Setup
Understanding Terms & Metrics
Understanding The Ecom Funnel – TOF, MOF, BOF
Calculating Your Numbers + KPIs
METRIC FRIENDSHIPS SOP by EcomTushar
MODULE 3: CREATING YOUR FIRST AD CAMPAIGN
Learning About Campaign Objectives
Deciding a Naming Structure
Selecting Your Targeting Inside Ad Sets
Different Types of Ads and How to Create Them
What are Advantage+ Campaigns?
MODULE 4: LEARNING ABOUT ADVERTISING PHASES
The Testing Phase
The Scaling Phase (& Stabilizing Phase)
The Retargeting Phase
MODULE 5: THE TESTING PHASE
Creative testing – The BCT Method
Audience Testing
The “10 by 3” Testing Method
Metrics of a Winning Product (MY REAL AD ACCOUNT)
KPI METRICS SOP by EcomTushar
MODULE 6: THE SCALING PHASE
When to Scale vs. When to Kill Your Ads
SCALE vs. KILL – OPTIMISATION GUIDE by EcomTushar
Horizontal Scaling vs. Vertical Scaling
Horizontal Scaling Strategy #1
Horizontal Scaling Strategy #2
Horizontal Scaling Strategy #3
Horizontal Scaling Strategy #4
Horizontal Scaling Strategy #5
Vertical Scaling Strategy #1
Vertical Scaling Strategy #2
Vertical Scaling Strategy #3
Vertical Scaling Strategy #4
Vertical Scaling Strategy #5
MODULE 7: CUSTOM & LOOKALIKE AUDIENCES
Custom Audiences
Creating Different Kinds of Custom Audiences
Lookalike Audiences
Creating LLAs + Understanding Percentages
How to Use LLA Audiences for Campaigns + How to Structure
MODULE 8: THE RETARGETING PHASE
Creating a Retargeting Campaign + Segmenting Audiences
Which Creatives to Use for Retargeting?
MODULE 9: SOURCING CREATIVES
Different Ways of Sourcing Creatives for Facebook Ads
MODULE 10: THE ULTIMATE FACEBOOK BUSINESS STRUCTURE SETUP
THE ULTIMATE FACEBOOK BUSINESS STRUCTURE SETUP by EcomTushar
MODULE 11: PRODUCT RESEARCH MASTERCLASS
15 Master Methods to Find Your Next 1 Crore Product
PRODUCT RESEARCH Q A PART 1
PRODUCT RESEARCH Q A PART 2
THE ₹4 CRORE CASE STUDY: FULL REVEAL
Case Study Intro
Product + Website Reveal
Winning Creatives Reveal
Ads Manager Walkthrough: WEEK 1 (LAUNCH)
Ads Manager Walkthrough: WEEK 2 (TEST)
Ads Manager Walkthrough: WEEK 3 (OPTIMISE)
Ads Manager Walkthrough: WEEK 4 (SCALE)
Ads Manager Walkthrough: WEEK 5 (STABILISE)
Ads Manager Walkthrough: MONTHLY BREAKDOWN (MONTH 2 & 3)
Ads Manager Walkthrough: MONTHLY BREAKDOWN (MONTH 4)
Ads Manager Walkthrough: KILLING THE PRODUCT (MONTH 5)
Shopify Backend + Numbers Reveal
Full PROFIT Reveal (P/L Statement)
THE MONEYMAKERS: WINNING PRODUCT LIST + ADS + PRE-BUILT LANDING PAGES
45 Winning Products List by EcomTushar
FREE TRIALS + IMPORTANT SOPs & DOCUMENTS
FREE TRIALS + IMPORTANT LINKS
2023 FACEBOOK ADS TRACKING SOP
UGC Ad Creatives Cheatsheet
Supplier Contact List
DROPSHIPPING PROCESS GUIDE
SCALE vs. KILL – OPTIMISATION GUIDE
The Best Structure For Upsells SOP
Get Your Ad Account/BM Back From Facebook
Cost Cap Strategy – FB Ads
WEEKLY CALL RECORDINGS
WEEKLY CALL JULY 5
WEEKLY CALL JULY 11
WEEKLY CALL JULY 19
WEEKLY CALL JULY 26
WEEKLY CALL AUGUST 2
WEEKLY CALL, AUGUST 9
WEEKLY CALL, AUGUST 16
WEEKLY CALL, AUGUST 23
WEEKLY CALL, AUGUST 30
WEEKLY CALL, SEPTEMBER 6
WEEKLY CALL, SEPTEMBER 12
WEEKLY CALL, SEPTEMBER 21
WEEKLY CALL, SEPTEMBER 28
WEEKLY CALL, OCTOBER 4
WEEKLY CALL, OCTOBER 11
WEEKLY CALL, OCTOBER 20
WEEKLY CALL, NOVEMBER 1
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