Email Marketing Course By Vivek Bindra

PROOF OF THE COURSE

Overview 

 

This course provides different strategies, tools, and techniques to effectively design and execute a successful email marketing campaign. The course will enable you to successfully automate your email marketing process for better reach and results.

 

Key Outcomes of the Course:

 

• Different types of marketing emails.

• Step by step process of email marketing.

• Learn building an email list of targeted customers.

• How lead magnets can help you get customer email ids?

• Learn how to segment your customer mailing list.

• Learn how to increase the email open rate.

• Designing creative emails using Canva.

• Email automation using Mailchimp.

• Understand the role of A/B testing in email marketing strategy.

• Learn how to optimise email campaigns using analytics.

Syllabus 

 

1. Introduction to Email Marketing
2. Types of Marketing Emails
3. Process of Email Marketing
4. Building an Email List of Targeted Customers
5. Use of Lead Magnets to Get More Subscribers
6. How to Segment Your Customer Mailing List?
7. How to Increase E-mail Open Rate?
8. Designing Creative Emails Using Canva
9.  Email Automation Using Mailchimp – Part 1
10.  Email Automation Using Mailchimp – Part 2
11. How to Test Your Email Campaigns?
12. Optimisation of Email Campaigns Using Analytics
13. Summary