EP00 Keynote 02 – The Social Psychology of Self-Persuasion – Elliot Aronson, Ph.D. | Instant Download !
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During the past several years, we have developed strategies for inducing people to persuade themselves to change dysfunctional attitudes and behavior. Compared with more traditional, direct techniques of persuasion like advertising, self-persuasion produces more powerful, more permanent effects. Specific reference will be made to our research on reducing racial prejudice in schools and risky sexual behavior in young adults.
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Educational Objectives:
- To state two major differences in the process between direct persuasion and self-persuasion.
- To be able to specify three major outcome advantages of self-persuasion in reducing dysfunctional behavior.
