Ezra Firestone – Smart Ecommerce

Downloadable Course: Ezra Firestone – Smart EcommerceWhat Smart Ecommerce Will Teach You:You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.EZRA’S ECOMMERCE SYSTEM:for building, scaling & selling successful 8-figure brands.6 MODULES WITH 100 VIDEOS:that combine high-level strategy, real-life examples & step-by-step tutorials.EARLY ACCESS:two modules available with additional ones releasing biweeklyBETA PRICING:to lock in the best deal on this course (including during our holiday promotions), guaranteed.LIFETIME ACCESS:with content updates, new resources & added bonus material.$1,497 IN BONUSES:turn ideas into high-quality goods to help grow your business with Smart Product CreationMODULE 1Crucial Cornerstones Of Ecommerce:The Goal“This is The Best Time to Get Started in Ecommerce”The Ecommerce Business ModelThe 6 Competitive AdvantagesAdvantage 1: Mission, Brand & EthosAdvantage 2: Customer PersonaAdvantage 3: Strong FinancialsAdvantage 4: Building Your TeamAdvantage 5: A Site That ConvertsAdvantage 6: Content That Brings Customers BackThe Smart Ecommerce RoadmapMODULE 2Site Architecture:“Who’s My Competitor? It’s the Back Button.”You Are Here: Site ArchitectureYour Tech Stack Optimizing Your Site for MobileExamples & Inspiration: Mobile ViewFunnel OverviewBuilding the Perfect Collection PageExamples & Inspiration: Collection PagesBuilding the Perfect HomepageExamples & Inspiration: HomepagesSeductive Dangers of Over-optimizationOngoing Optimizations“Be Hard and Intentional About It”MODULE 3Crafting Your Offer:You Are Here: Offer CreationProduct vs. OfferThe Offer Formula: Building an OfferProven Offer I: The Butter ChickenReal Brands: The Butter ChickenProven Offer II: Pre-sellsReal Brands: Pre-sellsProven Offer III: The CatalogReal Brands: The CatalogProven Offers via Zipify PagesCart TypesUsing Your Cart to Maximize RevenueOptimizing Checkouts for ConversionsSelecting Payments MethodsCorrectly Communicating ShippingSetting Up Shopify’s Checkout ExtensibilityThe 3×3 Upsell MatrixOffer Metrics & Optimizations“The Offer Truly Is The Secret Sauce”MODULE 4Automated Email Systems:Email Is Helping You Play the Long Game Too.You Are Here: Email SystemsEmail Automation: Monetization RecoveryAbandoned Cart Email StrategyAbandoned Cart FlowsBrowse Abandon Email StrategyBrowse Abandon FlowsWinback Email StrategyWinback FlowsEmail Automaton: Post-purchasePost-purchase Email StrategyPost-purchase Email FlowsLead Magnets & Monetization StrategySetting Up Your PopupsHot List FlowMetrics & OptimizationEmail Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.MODULE 5Traffic Systems:Paid Is The Traffic Source You Want to Rely OnYou Are Here: Traffic SystemsWhy Meta Ads: Your New Customer Creation EngineMeta Ads: Butter ChickenMeta Ads: RemarketingWhy Google Ads: Accessing the Largest Set of Eyes on the PlanetGoogle Ads: Performance MaxUser-generated ContentImportance of Social ProofThe Power of Brand AmbassadorAsking for UGCPower Your Growth with ReviewsUsing What You Already HaveWhen (and How) to Use InfluencersPaid Traffic is Where It’s AtMODULE 6The Customer Boomerang:It Cost Five Times More to Acquire a New CustomerYou Are Here: The Customer BoomerangInventory ManagementLeveraging “Ride Alongs”It All Starts with ContentSocial Media & The ICOSA StrategyICOSA WalkthroughICOSA: Juicing Your ContentPromotion & Broadcast StrategyPlanning Out Your PromosBuilding Out Your Promo CalendarThe 3 Main PromotionsPromotion 1: Flash SalesPromotion 2: New ProductsPromotion 3: Holiday SalesContent & Email MarketingEmail Broadcast Metrics & OptimizationsTracking Your PromotionsScaling Your Ecommerce BusinessExploring New ProductsExploring New Sales ChannelsCome Back to The Smart Ecommerce Roadmap