FAILING TO SCALING 2018 – JON LOOMER

FAILING TO SCALING 2018 – JON LOOMER
FROM FAILING TO SCALING
Trusted Strategies for Account Recovery and Growth

Who Is This For?

If youre struggling with account predictability and ongoing ad performance, this course is a must-take! Even if you took the Scaling course, youll find value in this one!
TRAINING OVERVIEW
This new course is similar to our spring 2018 Scaling course but has been revamped with updated content and a stronger focus on turning underperforming accounts around.

This training course features two 90-minute webinar lessons, each including presentations and up to 30 minutes of Q&A. Replays will be made available to those who cant attend live.
LESSON 1:
Tuesday, July 24 at 3pm EDT

Sustainable Growth Fundamentals

Set up accounts to scale, what to do when performance declines, turn short-term wins into long-term ROI.
LESSON 2:
Thursday, July 26 at 3pm EDT

Advanced Techniques from the Pros

Diving deeper into tactics for sustainability and growth via horizontal scaling.
TOPICS COVERED
Horizontal vs. vertical scaling

Account structure and naming conventions

Demystifying the learning phase

Audience overlap

Social proofing

Bidding and budgeting

Pixel optimization

DPA Windows

DPA cross selling up selling

Quality checking your Product Catalog

Immediate steps to take when accounts begin to decline

Restructuring an account based on past performance

Stabilizing your account and saving money
WHAT YOULL LEARN
A deep and thorough understanding of the most advanced strategies for scaling to achieve long-term success and ROI. Youll learn the following:

When and how your account is ready to scale

Steps to begin scaling the right way

Turning around poorly performing accounts

Intentionally planning your ad builds

Setting clear expectations for results

Pros/cons to different types of scaling