Introduction and Overview

• One – Introduction (7:10)
• Two – Slippery Slope (6:34)
• Three – Storytelling (7:18)

Understanding Human Decision Making

• Four – Human Action (7:26)
• Five – Costs and Benefits (6:32)
• Six – Human Instincts (6:13)

Effective Sales Structure

• Seven – Building Trust (7:14)
• Eight – Common Desires (6:49)
• Nine – Common Pain (5:55)
• Ten – Overcoming Objections (6:41)
• Eleven – Cause and Effect (7:28)
• Twelve – Basic Strategy Overview (7:05)

Linguistic Techniques

• Thirteen – Cause Effect Language (6:57)
• Fourteen – Presuppositions (6:50)
• Fifteen – Best Presuppositions (7:27)
• Sixteen – Milton Model (7:24)
• Seventeen – Social Proof and Authority (6:55)
• Eighteen – Scarcity, Commitment and Consistency (6:49)

Destroy All Objections Before They Come Up

• Nineteen – Reframing Objections (7:02)
• Twenty – Structural Reframes (7:37)
• Twenty One – Become an Objection Ninja (6:15)

Consistent Copywriting Improvement

• Twenty Two – Practice (6:14)
• Twenty Three – Write with An Intention (6:03)
• Twenty Four – Write Drunk – Edit Sober (6:30)

More Conversions – More Money

• Twenty Five – Money (7:53)
• Twenty Six – Split Testing (6:10)
• Twenty Seven – Selling Products (6:52)
• Twenty Eight – Hiring Yourself Out (5:53)
• Twenty Nine – Follow the Money (6:03)
• Thirty – Final Words (4:41)

Subliminal Programming Sessions

• Subliminal Listening Guide
• Hypnotic Language Generator
• Scarcity Generator
• Storyteller
• Value Explosion
• Obliteration
• Infinite Trust
• Copy Income Generator
• Master Mix

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