Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp

(This course is available for Pre-order and delivery within a few days!)You’ll share what you learn with fellow course participants and get feedback on your work. File Size:2.17 GB

Irrational Labs (Dan Ariely) – Behavioral Design Bootcamp

Learn Behavioral Economics and Consumer Psychology

Behavioral Design Bootcamp
Strengthen Your Expertise in Behavioral Economics

In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.

In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.
What you’ll learn:

Actionable insights for leveraging behavioral science

The “3B framework” for behavior change (used by companies like Google and Facebook)

When and how to conduct smart experiments

The top psychological biases impacting you (and your customers)

Tools, like a behavioral diagnosis, to identify where your efforts will make the greatest impact

How to ethically — and often drastically — increase your conversion and retention rates

The Curriculum

Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.
SESSION 01

Why behavioral economics is a shortcut for product design and marketing
SESSION 02

Foundational principles of behavioral economics that will fundamentally reshape your thinking
SESSION 03

The Behavioral Design Process: the 3-step method to design products that actually drive behavior change
SESSION 04

The most important (and least understood) step in behavior change: Defining a “key behavior”
SESSION 05

The 3B framework for change: a simplified way to understand your customer’s psychology
SESSION 06

How to reduce cognitive overload in your customer flows
SESSION 07

It’s all relative. How relativity drives our purchase decisions
SESSION 08

How to get someone’s attention and keep it (ethically)
SESSION 09

How to leverage the “endowment effect” in your onboarding flow
SESSION 10

Benefits: Doing the right thing for the wrong reasons
SESSION 11

Smart ways to keep customers engaged (a deep dive on “concrete-ness” and “identifiable victim”)
SESSION 12

Everyone else is doing it: The impact of Social Norms
SESSION 13

Designing for incentives … and the mistakes most people make
SESSION 14

Pricing 101: How to convey your product’s value
SESSION 15

Mental Models: How to shape your customer’s narrative (great for new products and startups!)
SESSION 16

The Behavioral Design Process: Experimentation

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