Isabelle Scott – Mastering Go to Market

Here’s What’s Inside the Go-to-Market Course 7 Content Modules We’ll guide you through the GTM process step-by-step and show you how to achieve product-market fit 22 Lessons You’ll get access to 22 lessons, each building onto each other, that look at GTM from both a B2B and B2C lens 17 Worksheets You’ll receive templates to execute your competitive analysis, value proposition, marketing, budget, sales & more 4 Live Q&As We’ll meet live to answer your questions and help you get unstuck as you work through the content in the course 4 Live Coaching Sessions From marketing, pitching to investors, or personal branding, you’ll get four live coaching sessions with guest experts Private Community Connect with other students in the course, as well as the coaches, in a private Facebook community group A Few Notes About the Course You’ll have access to the entire course starting on day one but we recommended taking the lessons one at a time in sequential order. Every lesson builds unto the next and frankly, it helps to avoid the overwhelm of trying to go through everything at once! Trust the process and at the end of 8 weeks, you will have a solid GTM plan and have the know-how to execute it. We’ve developed full Go-to-Market plans for clients for 10x the cost of this course. We wanted to make our framework available to everyone who is willing to put in the work. Go-to-Market is an essential business strategy for survival and resilience, especially in the decade of disruption to come. Go-to-Market Course Curriculum Module 1: The Fundamentals of Go to Market In Module 1, you will learn where the go to market strategy fits in your business model and the importance of achieving product-market fit. Lesson 1: Go to Market Overview Lesson 2: Difference and Similarities between B2B and B2C Lesson 3: Understanding Market Maturity and Why it Matters Lesson 4: When and how to Pivot. Module 2: Defining your Unique Value Proposition In Module 2, the goal is to understand how to be seen and understood. Lesson 1: Understanding Customer Needs Lesson 2: Why us and not them? Your Differentiators Less 3: Adjusting your Positioning and Messaging to your UVP Module 3: Defining your Target Markets (B2B Focus) In Module 3, you will learn how to identify and prioritize your potential markets Lesson 1: Identifying your Markets Lesson 2: Identifying top Accounts and Building your List Module 4: Channel and Marketing Strategies (B2B Focus) In Module 4, you will learn how to nudge buyers forward in their path to purchase. Lesson 1: Funnel Fundamentals: Understand the Decision Stages Lesson 2: Create your Buyer Personas Lesson 3: Importance of Content and Inbound Marketing Lesson 4: Understand the marketing mix Module 5: Customer Personas and Marketing Strategies (B2C Focus) In Module 5, you will learn how to align your marketing and sales to the customer lifecycle. Lesson 1: Building your Customer Avatar Lesson 2: Importance of Content in Attracting your ideal Customer Lesson 3: Develop your Marketing Strategy Module 6: Developing your Marketing Plan (B2C Focus) In Module 6, you will learn how to develop your tactical plan Lesson 1: Develop your tactical plan and build your budget Lesson 2: Tools of the Trade for Scaling a Business Module 7: Sales Execution In Module 7, you will learn about the nuances of combined sales and marketing operations and when to scale them. Lesson 1: Fundamentals of Sales Execution Lesson 2: The Top Sales Methodologies Lesson 3: Scaling your Sales Operations Lesson 4: Customer Relationship Management The HUGE benefit of this program is the step-by-step approach, each module building on the other, walking you through every phase of bringing your product to market. Each module has a combination of worksheets, templates or cheatsheets that we have developed over the span of decades of work! This alone is worth 10x the price of the course!