Jana O. Media – Pinterest with Purpose: Setting up a Strategic Profile

[ Strategy ] Chapter #1: Understanding the Strategy behind Pinterest Marketing
Jana O. Media – Pinterest with Purpose: Setting up a Strategic Profile

Your Instructor

Jana

Hello, there! I’m Jana Osofsky, a Pinterest and Marketing Educator for online coaches, micro-influencers, and other online experts. I help clients and students grow their audiences, expand their influence, and fill their client rosters – with profitable Pinterest strategies!

Course Curriculum

[ Strategy ] Chapter #1: Understanding the Strategy behind Pinterest Marketing

Welcome! & What You Will Learn & Accomplish in the Course (8:40)
3 Important Concepts – Approaching Pinterest as a Search Engine (6:15)
2 Types of Customer Journeys *on Pinterest* (12:34)
How to Leverage Pinterest Traffic (8:02)
Examples of Content & Lead Magnets That Convert Traffic to Leads (5:21)
Pinterest 101: How Users Search + Discover on Pinterest (12:25)

[ Strategy ] Chapter #2: Walk-through Videos – The Anatomy of a Strategic Pinterest Profile

Overview of An Optimized Profile & 7 Areas to Keyword (3:10)
1. The Keyword-Optimized Profile Name (4:38)
2. The Keyword-Optimized Bio / About Me Section (3:14)
Tutorial: Where to Edit The Profile Name + Bio (1:17)
3. The Keyword-Optimized Board Titles (2:46)
4. The Keyword-Optimized Board Descriptions (2:03)
Tutorial: Where to Edit Board Titles & Descriptions (0:25)
5. The Keyword-Optimized Original Content Pin (OCP) Description (3:12)
6. The Keyword-Optimized Original Content Pin (OCP) Title (1:02)
7. Keyword-Optimized Pin Text Overlay (2:11)
Overview of the *Visual* Optimization of Your Profile (7:37)
A Few Other Tabs & Functions of The Pinterest Profile (5:12)

[ Take Action! ] Chapter #3: Getting ed with *YOUR* Account!

Getting ed – Overview (2:47)
Should You Convert to a Business Account or a New One? (9:08)
Tutorial: (Updated March 2021) How to Convert a Personal to a Business Account (2:02)
UI Update (& a CAVEAT! (3:59)
Tutorial: How to a Brand New Business Account (3:12)
Tutorial: Customizing Your Account’s Settings (4:54)

[ Take Action! ] Chapter #4: Claim Your Website & Enable Rich Pins

Why Claim Your Site & Get Rich Pins? (6:23)
Tutorial: How to Claim Your Squarespace Site (3:35)
Tutorial: How to Claim your WordPress Site (3:41)
Tutorial: How to Claim Your Kajabi Site (4:33)
Tutorial: How to Apply for Rich Pins (3:26)

[ Take Action! ] Chapter #5: Set Your Keyword Strategy & Do Your Keyword Research

Overview: Keyword Research & Optimization (6:30)
Step 1 – Brainstorm Possible Search Terms (9:12)
Step 1 Guidance: Reaching “Problem Aware” & “Solution Aware” Audiences with Keywords (15:11)
Step 2 – Use the Pinterest Search Bar to Research Words & Phrases (18:18)
Using *Embedded* Guided Search Tiles in Your Keyword Research (4:32)
MY SECRET WEAPON! Using the “ABC” Keyword Research Method (8:19)
***Optional Lesson: Extra Places to Find Potential Keywords to Research (7:23)
Step 3 – Choose Your Top (Primary) Keywords & Your Secondary Keywords (8:23)

[ Take Action! ] Chapter #6: Keyword-optimize Your Profile Name & Bio

Edit Your Name & Your Bio (3:40)
More Examples of Well-Keyworded Names & Bios (12:45)

[ Take Action! ] Chapter #7: Create Your Boards

Overview: 7 Steps for Creating Your Boards (3:40)
Step 1: Determine What Original Content You’ll Pin First (12:47)
Step 2: Select Your Board Topics and Determine Board Titles (12:29)
Step 3: Create Your Boards in Pinterest (5:29)
Step 4: Write Keyword-Optimized Board Descriptions (6:25)
Step 5: “Seed” Your Boards By Pinning 10 Amazing Curated Pins (OPPs) to Each Board (4:58)
(OPTIONAL!) Step 6: Create Your “Brand Board” (3:54)
Step 7: Put Your Boards in a Logical Order (3:02)

[ Take Action! ] Chapter #8-A: Prepare to Add Your Original Content Pins (OCPs)

Intro to this Chapter! (6:28)
The Anatomy of the Perfect “Standard” Pin! (9:34)
REMINDER: Access 10 Pinterest-Optimized Canva Pin Templates in the BONUSES section below!
OPTIONAL: Learn Canva Design Basics! (Canva Design School)
Write Your Keyword-Optimized Pin Descriptions & Pin Titles (19:33)
Supplemental: One More Technique for Writing Keyword-Optimized Pin Descriptions (8:54)

[ Take Action! ] Chapter #8-B: Add Your Original Content Pins (OCPs)!

Tutorial: How to Add Your Original Pins to Your Pinterest Boards (Using Pinterest’s Native Scheduler) (18:25)

[ Strategy ] Chapter #9: Canva Hacks for Creating Pinterest pins that POP!

Intro to this Chapter! (4:45)
Canva Hacks for Ensuring Your Text is Legible (8:48)
Canva Hacks for the Messaging of Your Pins (13:40)
Canva Hacks for Highlighting Calls to Action (CTAs) (7:54)
Canva Hacks for Dangling Your Irresistible Freebie (8:55)
Canva Hacks for Subtly Branding Your Pins (7:13)
One Last Canva Hack (Maybe my Favorite!) (6:52)

[ Take Action ] Chapter #10: Visually Optimize Your Profile – for Better Conversion!

Intro to this chapter: Why Visually Optimize your Profile? (3:44)
Choose and Add Your Profile Photo (2:42)
Tutorial: Create Your Profile Photo in Canva & Upload to Pinterest (3:41)
Create and Add Board Covers (10:05)
Create and Add a Custom Cover Photo +CTA (6:05)

Next Steps

Congrats! You finished! Here’s what’s next… (1:55)
Link to Feedback Form for the Course – Thank you in advance for completing it!

Supplemental Chapter: A Look at Idea Pins

What are Idea Pins? (8:28)
How do Idea Pins Help Us Grow & Get Clients? (14:13)
Behind-the-Scenes Peek at my newest course: Idea Pin Brilliance ! (17:26)

Other Supplemental Materials

Pinning Consistently: 2 Options for Regular Scheduling of Your Pins (14:14)
Pinterest Analytics 1 – What Stats to Track (5:31)
Updated 3/2021 – Pinterest Analytics 2 – Dashboard Overview & Where to Find Stats (8:14)
Updated 3/2021 – Pinterest Analytics 3 – Top Pin & Top Board Stats (8:53)
Pinterest Accounts Gain Traction Over Time… (What To Expect for Growth & Traffic) (7:15)

BONUSES!

Access 10 Pinterest-Optimized Canva Pin Templates (Standard Pins!) (2:38)
Training: 7 FREE (& Sortof Secret!) Tools for Creating Pins that Stop the Scroll (36:30)
Access 15 FREE (and so elegant!) stock images from Stocklane.co
ADVANCED! Guest Lecture: How to Cross-Promote / Leverage Your Social Media Presence to Grow Pinterest (12:18)