JON LOOMER – FAILING TO SCALING 2018FROM FAILING TO SCALINGTrusted Strategies for Account Recovery and GrowthWho Is This For?If youre struggling with account predictability and ongoing ad performance, this course is a must-take! Even if you took the Scaling course, youll find value in this one!TRAINING OVERVIEWThis new course is similar to our spring 2018 Scaling course but has been revamped with updated content and a stronger focus on turning underperforming accounts around.This training course features two 90-minute webinar lessons, each including presentations and up to 30 minutes of Q&A. Replays will be made available to those who cant attend live.LESSON 1:Tuesday, July 24 at 3pm EDTSustainable Growth FundamentalsSet up accounts to scale, what to do when performance declines, turn short-term wins into long-term ROI.LESSON 2:Thursday, July 26 at 3pm EDTAdvanced Techniques from the ProsDiving deeper into tactics for sustainability and growth via horizontal scaling.TOPICS COVEREDHorizontal vs. vertical scalingAccount structure and naming conventionsDemystifying the learning phaseAudience overlapSocial proofingBidding and budgetingPixel optimizationDPA WindowsDPA cross selling up sellingQuality checking your Product CatalogImmediate steps to take when accounts begin to declineRestructuring an account based on past performanceStabilizing your account and saving moneyWHAT YOULL LEARNA deep and thorough understanding of the most advanced strategies for scaling to achieve long-term success and ROI. Youll learn the following:When and how your account is ready to scaleSteps to begin scaling the right wayTurning around poorly performing accountsIntentionally planning your ad buildsSetting clear expectations for resultsPros/cons to different types of scaling
