Jonathan Dane – Google AdWords Mastery CourseDescription:Everything you need to know to master search & display in a simple, quick, and effective manner.Instead of an “all you can eat buffetâ€, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?We’ll go through the basics and increase the difficulty over time.Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.Not to mention, some other amazing perks:Full year access to a custom Slack channel with other students and KB team members to help you out.Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.First dibs on new courses and inside scoops around different marketing initiatives.If you break it down, the ROI you’ll gain far surpasses the cost of this course.Course CurriculumGoogle Ads BasicsWhat Is Google Ads? + VIDEO (2:29)The History of Google AdsThe Google Ads AuctionTargeting & Budget ControlData Insights + VIDEO (1:57)Structure of Google Ads + VIDEO (3:32)Search vs Display + VIDEO (5:20)PPC Temperatures + VIDEO (17:29)Google Ads Research + VIDEO (2:58)Terminology & Language + VIDEO (7:35)The BIG PictureGoogle Ads SearchKeywords – What Are They?Keyword Match Types + VIDEO (3:39)Search Terms + VIDEO (1:55)Negative Keywords + VIDEO (3:20)N-gramQuality Scores + VIDEO (4:09)Bidding + VIDEO (5:32)Ad Copy + VIDEO (3:54)Ad Extensions + VIDEO (5:39)Multi Intent Keywords & Temperatures + VIDEO (3:07)Google Ads DisplayWhat Is The Display Network?Setting The Stage + VIDEO (4:12)Display Keywords (Contextual Targeting) + VIDEO (3:12)Placements + VIDEO (2:47)Topics + VIDEO (3:19)Interests + VIDEO (4:54)Demographics/Geographies/LanguagesLayer Targeting + VIDEO (2:55)Gmail Ads + VIDEO (4:24)Ads In Mobile Apps + VIDEO (4:53)Additional Settings + VIDEO (3:35)Ad Types & Where To Build ThemTemperatures & Mini BaitsBuilding Your Display Funnel + VIDEO (3:34)RemarketingWhat Is Remarketing?Setting Remarketing Up + VIDEO (8:06)Negative Audiences + VIDEO (2:46)Customer Match + VIDEO (1:53)Similar Audiences + VIDEO (1:47)Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)Different Types of Remarketing + VIDEO (3:14)YouTubeYouTube StatsTypes of YouTube Campaigns & NetworksTypes of Video Ads + VIDEO (2:51)YouTube Targeting + VIDEO (3:28)Creating The Actual Video Ad + VIDEOS (2:36)Strength of AudiencesUnderstanding New Metrics + VIDEO (3:26)Google ShoppingWhat Is Google Shopping?Setting Up Google Merchant CenterSetting Up Your Data FeedConnecting Your Data Feed + VIDEO (2:52)Writing Product TitlesProduct DescriptionsImages & PricesCampaign Structure + VIDEO (5:22)Remarketing Optimizations + VIDEO (3:28)Bidding Rules & Automation + VIDEO (3:16)Drive Leads With Google Shopping? + VIDEO (2:07)Setting Things Up For SuccessNavigating The Google Ads Interface + VIDEO (8:51)Connecting AccountsConversion Tracking + VIDEO (5:13)Research For Search – The Keyword Planner + VIDEO (4:10)Research For Display – The Display Planner + VIDEO (3:18)Building Your First Campaign + VIDEO (8:31)Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)The Display & Video Ad Group Structure + VIDEO (3:19)The Iceberg Effect + VIDEO (5:58)Budgets & Bids + VIDEO (4:20)Additional Tracking Options + VIDEO (3:26)Google Ads EditorWhat It Is & Where To Get ItShortcuts For Quickness + VIDEO (4:25)Optimization WorkDaily Alerts + VIDEO (3:03)Weekly Routines + VIDEO (19:28)Monthly Routines + VIDEO (11:07)Filters + VIDEO (2:50)Attribution Models + VIDEO (3:55)Script/Rule AutomationScripts & Rules To Help + VIDEO (9:39)Scaling & GrowthScaling Search + VIDEO (3:57Scaling Display + VIDEO (2:50)The Most Important Things To RememberSacrificing Metrics + VIDEO (1:55)Granularity = More Control + VIDEO (1:35)Landing Page ImportanceStartSee You On Slack!Start
