Josh Earl – Email Copywriting Workshop

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Josh Earl – Email Copywriting Workshop
Class Curriculum:
Ready to Get Moving? Start Here

– Important Info — Watch This First… (17:07)

– Here’s How to Claim Your Complimentary Copy Critique (2:48)

Module 1

– Email “Beats” and the SLP Formula (52:15)

– Critique #1 – Email Beat – SharePoint Course (4:21)

– Critique #2 – Email Beat – Internet Marketing (3:00)

– Critique #3 – Email Beat – Real Estate Appraisal Reviewers (7:33)

– Will Following the SLP Formula Make My Emails Boring and Predictable? (7:08)

– 38 Sample Email Beats You Can Model For Your Emails (14:46)

Module 2 – Story

– How to Find and Tell Great Stories (68:58)

– Story Tip #1 – Find Better Stories by Understanding Your Audience (8:39)

– Story Tip #2 – Digging for Stories with “Extreme” Questions (10:01)

– Critique #4 – Email and Blog Post – HoloLens Development (14:55)

– Critique #5 – Excel for Architects (16:00)

– Critique #6 – Internet Marketing Email (11:32)

– Critique #7 – Fitness (12:01)

– Story Tip #3 – Must Every Email Be An Epic Story? (10:39)

– Story Tip #4 – Storytelling Resources for a “Deep Dive” (11:01)

– Story Tip #5 – Bring Your Characters to Life (7:26)

Module 3 – Lesson

– How to Educate Your Subscribers Without Killing Your Sales (52:02)

– Critique #8 – Game Development “Nurture” Email (19:06)

– Critique #9 – HoloLens Welcome Email (14:31)

– Critique #10 – Scheduling Software (12:48)

Module 4 – Pitch

– How to Pitch Your Product Without Selling Your Soul (50:13)

– Critique #11 – PowerPoint Presentations (17:11)

– Critique #12 – Stock Trading (12:15)

– Critique #13 – Virtual Assistant Training (11:32)

– Critique #14 – Health and Wellness (16:45)

Bonus – Questions & Answers

– “I Haven’t Emailed My List in Over a Year. Help!?!” (10:13)

– Blog Posts vs. Emails vs. Videos: What Content Should I Put In Each? (9:40)

– What About “Newsletter” Style Emails? (6:57)

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