Josh Silverman – Building a Brand Book: When, Why, & How

Description

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Josh Silverman – Building a Brand Book: When, Why, & How

11 Video lessons in HD
3h 32m of class content
Exclusive bonus content

LESSONS
1. Introduction To Workshop

2. What Makes Up A Brand?

3. Why Are Brands So Important?

4. Consistency & Setting Up Standards

5. What Makes A Great Brand

6. Your Brand Book: Story & Content Strategy

7. Your Brand Book: Logos & Visuals

8. No Brand Lives In A Vacuum

9. Increase Brand Visibility

10. Take Action On Your Brand Guide

11. Have The Right Conversations
CLASS DESCRIPTION
How To Develop, Disseminate, And Use Brand Guidelines.
The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How.
Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them.
You’ll learn:

What a brand guide is and how to use it
Components of a brand guide and how to create your own
How large and small businesses apply brand guidelines

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.
JOSH SILVERMAN
Josh Silverman is a designer, serial entrepreneur, and eternal optimist. Currently, he is the Founder & CEO of Startnership, a business that helps startups grow by delivering design and marketing tools for a fixed fee and on a fixed timeline. Previously, in 1997, he founded Schwadesign, a network of strategists, designers, and developers curated in project-specific teams to reflect client needs.
Clients include Blue Man Group, the City of Providence RI, Friends of Dana-Farber, AIDS Action Committee of MA, MassEquality, Harvard University Systems Biology PhD Program, Brown University, Buildium.com, and Maurice Sendak. Josh has been featured in the Wall Street Journal, Fortune, The Boston Globe, and on rebrand.com. He is deeply passionate about new businesses and subversive ideas, and excels at helping entrepreneurs hustle to make their ideas happen.
A passionate networker, for over 20 years he has been an active member of AIGA, was a Centennial Co-Chair, and co-founded the organization’s 48th chapter in Rhode Island. Recently, work with StartOut (a new national non-profit for LGBT entrepreneurs) inspired him to create the national Designtrepreneurs series, part of San Francisco Design Week. He is General Assembly SF’s first Visual Design Fellow, and has taught and guest lectured at RISD, MassArt, Lesley University, California College of the Arts, and others, and has served as an advisor to startups and accelerators.
Josh enjoys anything outdoors (especially biking), and spends his free time cooking and getting “lost”. He is based in San Francisco.