Julia Kelleher – Find Your Niche and Build Your Family Photography Business

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Julia Kelleher – Find Your Niche and Build Your Family Photography Business

24 Video lessons in HD
5h 4m of class content
Exclusive bonus content

LESSONS
1. Class Introduction

2. Marketplace Analogy For Family Photography

3. Mistakes Photographers Make

4. Benefits Of Creating A Niche Family “Look”

5. Create A Unique Experience & Product

6. How To Stay On Brand

7. Defining Your Style

8. Modern Family Niche Shoot Overview

9. Equipment For Success

10. Shoot: Modern Family On Seamless

11. Shoot: High-Key Look For Modern Family

12. Shoot: Low-Key Look For Modern Family

13. Soulful Siblings Niche: Black & White Portrait Overview

14. Shoot: Light & Fresh Black & White Portrait

15. Shoot: Dramatic & High Contrast Black & White

16. Real Kid Niche: In Living Color Overview

17. Shoot: Colorful Portrait

18. Shoot: Capture Authentic Children Images

19. Learn From Your Mistakes

20. Marketing And Promoting Your Niche Family Sessions

21. Defining Your Ideal Client

22. What Is A Brand?

23. Top Five Promotion Strategies

24. Create Client Experiences
CLASS DESCRIPTION
Create Your Own Look And Build Your Business
Now that you’re consistently booking family photo shoots, it’s time to create a business that stands out from your competition. Well-known newborn and family photographer Julia Kelleher will show you how to create a personalized “niche” for your photography that also offers its own product line.
In this class, Julia will show you how to:

Develop a solid, definable and recognizable brand
Attract your ideal client’s to your business
Develop products that your clients will buy

By the end of this class, you’ll be working on creating your own niche while growing and expanding your photography business to include new clients and larger sales.
JULIA KELLEHER
Portrait Photographer, Julia Kelleher, M. Photog., Cr. CPP, specializes in newborn and family portraits out of her boutique, Bend OR, studio. She offers her clients a photographic style that is organic, textural and artistic, and specializes in creating heirloom albums and custom wall art. In 3 short years of moving her studio from Portland, OR to the small town of Bend, OR, she has grown into a 6 figure business with 2 employees including a second associate photographer. In the last year, unique marketing efforts, a consistent branding message and persistent relationship building has doubled her client base and earned her studio the reputation for being the “newborn” photographer in Central Oregon. A PPA International Silver Medalist and Gold Level Photographer of the Year, Julia has had 3 prints accepted into the International Loan Collection in just 3 short years of competition. Julia is a master marketing and sales expert. A Time Exposure approved educator for ProSelect Sales Presentation software, she helps photographers world-wide break into in-person sales and master their “soft-selling” technique. Julia picked up her first 35mm SLR film camera at age 14. Putting it down after college to pursue her masters degree in broadcast journalism at the esteemed Syracuse University Newhouse School of Public Communications, she spent over a decade traveling the country covering general assignment stories for all three television networks. After working Portland, OR”s ABC affiliate for 6 years as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her techniques to help other photographers understand their clients, and improve their businesses.