Justin Rondeau – Offer Optimization Playbook | Instant Download !
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Playbook Overview
There’s nothing more critical than the offer and how you present it. As a result, you should test, test, test… and then test some more. This Playbook will walk you through a checklist of items we test on every offer, no matter how different they are. You’ll get a comprehensive list of areas where you can test different options so you can craft an irresistible offer.
What You’ll Learn
- Audit your offer by putting it through the 20-Point Offer Optimization checklist
- Optimize your offer by identifying its weak points so you can create an irresistible offer that drives leads and sales
Playbook Outline
Start Here
- Your Offer Matters More Than Ever
Test These Elements
- #1: The Headline
- #2: Product Deliverables
- #3: Graphics (if any)
- #4: Sub-headline
- #5: Lead
- #6: Guarantee
- #7: Scarcity
- #8: VSL Vs. Long-Form
- #9: VSL Voice
- #10: VSL Speed
- #11: VSL Volume
- #12: Buy Button Time
- #13: Buy Button Color
- #14: Buy Button Text
- #15: Headline Above Video
- #16: Background Color
- #17: Auto Play vs. Click-To-Play
- #18: VSL vs. Doodle Video
- #19: Options
- #20: Price
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