Kayla M. Butler – Brand Know-HowFor the sweet creative can-doers who want a cohesive and confident brand!Do you struggle with visual and brand consistency in your blog or business?“UGH! I have no clue what I’m doing, my graphics are a mess, and when I do write or create something, no one is even reading my blog.â€If this sounds like you, then it’s about time you finally got serious and really start creating a brand.Take the time in this course to learn what it really takes to create a unique brand that you can be proud of and that other’s will notice. If you are lacking readers or engaged followers, there’s a good reason this could be happening to you.Your brand could be a total mess and just may be confusing your audience. Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about. During this multi-step course, students will discover what it means to create a brand experience, establish a clear brand message, and how to create the brand they love and that their target audience will adore!What’s in the course, exactly?Course CurriculumBrand Know-HowIntroduction to BrandingWhat Is Branding? (Lecture & Worksheets)Course To-do List (Your Branding Checklist)Brands Doing it Right – Case Studies / Examples (Video) (14:42)Clarifying Your Target AudienceNEW – Your ideal audience is more important than you think (Video) (9:34)NEW – Ideal Customer / Audience (Worksheets)Your Brand’s Logo, Colors, and FontsUPDATED – What Makes Great Brand Logos? (Lecture & Video) (13:19)UPDATED – The do’s and don’ts of choosing fonts (6:46)NEW – 3 VIDEOS – Choosing your brand colors (for the right look and FEEL) (30:26)NEW – Logo Planning (Worksheet)NEW – Brand name planning (Worksheet)Resources for Logo’s, Graphics, and FontsTelling Your Brand StoryWhat is My Brand Story? (Lecture & Workbook)The importance of storytelling within your brand (Video) (11:00)Your Brand Personality & MessageMy Brand Personality & Tone of Voice (Lecture & Workbook)The importance of your brand’s personality (Video) (13:17)NEW SECTION – Differentiating your Brand & Standing OutHow you can overcome the most common challenges in branding (12:59)NEW – Ways to Improve and Stand Out (Worksheet)NEW – Innovation Ideas to Overcome Primary Challenges (Worksheet)NEW – Vision Success and Road-map (Worksheet)Your Brand’s Photos and ImagesMy Brand’s Image (Lecture)Brand Photos and Images (Video) (23:55)Creating Your Brand Style GuideUPDATED – Creating My Style Guide (Lecture & Video) (5:17)Oh, the places you will brandBranding My Instagram & Social Media (Video) (13:59)Continued Social Media Branding (12:30)Social Media Branding (Checklist)Branding Newsletters (3:27)Branding my Pinterest Part 1 (Lecture & Video) (16:48)50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)Branding on Pinterest (Checklist)Pinterest Branding Part 2 (16:28)Your Brand Photography COUPONS!Grab your exclusive coupons for the brand photo shop.
