Laura Palladino, Molly Pittman & Ezra Firestone – Smart Marketer – Ambassador Blueprint 2020

Laura Palladino, Molly Pittman & Ezra Firestone – Smart Marketer – Ambassador Blueprint 2020Our 10-step process turns buyers into ambassadors who create high-converting content for your ads, emails & website.Get step-by-step instructions for how to launch, manage and monetize a Brand Ambassador Program.Use Ambassadors to produce user-generated content (UGC), one of the most valuable marketing assets.Copy the UGC ad formula Ezra Firestone used to generate $2.8M and 36K new customers.GET BLUEPRINT“We are onboarding our first 15–20 ambassadors right now. We absolutely love how excited they are…”-Nikki Mocerino, Brand OwnerHigh-converting Ad Creative is Hiding Right Under Your NoseA lot of people are struggling to get their Facebook ads to work right now.Meanwhile, in our brands we’re seeing some of our best results ever. In a recent ad campaign we spent $1.5 million to generate $2.8 million and 36,000 new customers.How do we consistently acquire customers at profit and at scale? A big part of it is our Ambassador Program, which we use to leverage our real customers to create content that resonates with our audience and plays nice with Facebook’s algorithm.How an AmbassadorProgram WorksMine your community for people who love your products and your brand.Enlist these customers to create user-generated content* showing how much they love you.Leverage that content in your ads, emails, organic social campaigns, and throughout your sales funnel.*User-generated content (UGC):[ yo͞ozər jenəˈrātˈed kənˈtent ] nounTestimonials, product demonstrations, and other images and videos made by real customers. These are probably the most valuable marketing assets you can ever create for your brand — if they’re high quality. We’ve tried everything from offering our customers $10 gift cards in exchange for a video review to staging $100,000 photo shoots, and we found that an Ambassador Program produces impactful content without requiring a lot of time, money or energy.Why an Ambassador Program WorksUGC works everywhere in your business, but the biggest benefit is to your advertising. We use this content in our proven “Love-Demo-Love” video ads — a customer testimonial, followed by a product demonstration, followed by another testimonial.This is our #1 ad formula, and it works for 2 important reasons:It Connects with Your CustomersThe key to advertising (especially to cold traffic) is to communicate your product’s ownership benefit — i.e., how it solves the customer’s problem.The best way to do this is to find customers who have experienced the ownership benefit for themselves and let them do it for us.It Plays Nice with Facebook’s AlgorithmThe best thing about the ads made with UGC is that they don’t look like ads.Facebook’s algorithm loves this kind of creative because it gets a ton of engagement, which seems to help the ads get more impressions.The results? The perfect top-of-funnel ad type to convert loads of new customers.Blueprint PreviewOur Ambassador Blueprint is an in-depth, 21-video training that shows you exactly how to build and run an Ambassador Program.15 Training VideosWhat’s a Brand Ambassador?Plus, get examples of big brands that use ambassadors in their marketing.Goals for Your ProgramDefine the assets you want to generate and how they will help your business.Roles & ResponsibilitiesLearn the tasks and team members you need for a successful program.IncentivizationHere are the benefits you can offer your ambassadors to incentivize better content.Building Your Benefits BoxWe recommend sending out swag. Here’s how to maximize its impact.Legal DocumentsDefine your expectations to avoid mishaps & improve relationships with ambassadors.Creating a Pitch DeckUse a program outline to save time and increase conversions on ambassador sign-ups.Managing Your ProgramSee how to organize your program and keep it running like clockwork.Tracking TasksHow to use Trello to track tasks and communicate with your ambassadors.The Application ProcessFind the right applicants and avoid the wrong ones! (Template included.)How to Find AmbassadorsHere are the platforms and tools for finding your prospects, including the best place to start.Generating ContentThe right way to follow up with your new ambassadors to produce the best content.Sharing ContentLeverage your user-generated content in your ads, emails and throughout your sales funnel.Program Update (Part 1)Leverage your user-generated content in your ads, emails and throughout your sales funnel.Program Update (Part 2)Leverage your user-generated content in your ads, emails and throughout your sales funnel.6 Bonus VideosOptimizationHow BOOM! optimized their Ambassador Program, and its unexpected benefits!Amplifying Your ContentEzra Firestone shares best practices for when advertising your Ambassador content.Ad FormulasGet Ezra’s most successful ad formulas, with 30+ examples of image ads and video ads.Love-Demo-Love FormulaAn in-depth look at Ezra’s #1 ad formula (it’s the perfect way to leverage your new content!).Targeting & AvatarsThis 2-hour ads masterclass from Molly Pittman will ensure your ads reach the right people.Equipment WalkthroughLearn how we improve the quality of our UGC by giving our ambassadors recording equipment.6 TemplatesEzra’s Best Ad Copy FormulasLegal ContractsPitch Deck for New ProspectsBrand Ambassador Application FormSwag BoxContents & DesignAmbassador Tip SheetMeet Your InstructorsLaura PalladinoSocial Media Director, BOOM! By Cindy JosephHi, I’m Laura! I’m the Social Media Director for Ezra’s most successful ecommerce brand, BOOM! by Cindy Joseph, which has generated over $125 million to date.Ezra likes to say I went from “Cracker Barrel to Gucci Apparel,” because when he hired me I was working in a restaurant and knew nothing about digital marketing. 4 years later, I’ve become a world-class social media strategist and helped Ezra 10x the company.Most importantly, I helped Ezra come up with the idea that revolutionized BOOM!’s marketing strategy: our Ambassador Program.When we started mining our community for user-generated content to use in our ads, emails, and throughout our sales funnels, we started seeing exponential growth.Now, I want to teach you how to leverage this same Ambassador Program to strengthen your relationship with your customers and grow your brand.Molly PittmanCEO, Smart MarketerMolly is a leading digital marketing strategist, educator and entrepreneur who has overseen $100 million in profitable ad spend and trained more than 10,000 people across the globe.Ezra FirestoneFounder, Smart MarketerOne of the world’s leading authorities on ecommerce, Ezra has built several 7- and 8-figure brands, including BOOM! by Cindy Joseph which has generated over $125 million in revenue to date.Ambassador Blueprint15 training videos on how to launch, manage and optimize your Ambassador ProgramMine your community for brand ambassadorsUse our application process to find the best candidatesOnboard ambassadors quicklyGive ambassadors creative guidelines to help them produce the best images & videosTurn that content into “Love-Demo-Love” Facebook adsLeverage the content organically (via blog posts, emails & social)Manage this project so it runs like clockwork6 Bonus Videos on program optimization and Facebook advertising.6 Templates, including Ad Copy Formulas, Legal Contracts, Application Form, Swag Box Contents & Design, and more.  There are no reviews yet.Add a Review Cancel replyYou must be to post a review.