Leo Soulas – Genesis Next Level Keyword Research

Description

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Leo Soulas – Genesis Next Level Keyword Research
Leo brings together his love of data science and SEO to his exclusive IMG course. In the course, you will learn how to generate persona-based keyword lists from Facebook insights and turn them into a content strategy for your SEO as well as other effective techniques to take your business to the next level through the power of keyword research.
This course is suitable for students of all tech levels, as Leo provides free programming scripts and pipelines that anyone can experiment with.
Genesis Next Level Keyword Research By Leo Soulas’s Course Modules: 
VENI
1.1 Collecting The Primary Intent
1.2 Competitive Research With AdWords
1.3 Extract Topics With GDocs
1.4 Social Media Analysis
1.5 Discover Trends
2 Who Are You Writing For
3.1 FB Audience Insights Intro
3.2 How To Optimize Your Audience
3.3 FB Market Research Example
4.1 Snapchat Audience Insights Intro
4.2 Index Vs Composition
4.3 Snapchat Market Research Example
5.1 Persona Building (Manually)
5.2 Persona Building (Automatically)
6. Recap
VIDI
1. Intro
2.1 Keyword Research Overview
2.2 Why I prefer Organic Keyword Research
2.3 SEO Tool Speed Dating
3.1 Pull SERPs (Manual)
3.2 Pull Serps (Automation)
4.1 Gather Keyword Ideas
4.2 Merge Keyword Exports (Manually)
4.3 Merge Keyword Exports (Automatically)
5 Finalize keyword list
VICI
1.1 Content Silos
1.2 Clustering Methodologies
1.3 The SERP Hypothesis
2.1 Clustering Tools
2.2 Algorithmic Approach
2.3 Machine Learning Approach
3.1 Prepare Your Data
3.2 Run Your First Report
3.3 Report Outputs
4.1 Cluster Types
4.2 Cluster Naming
4.3 Cluster Confidence
4.4 Cluster Interpretation
5. Future Work
About LEO SOULAS
Leo has a background in computer science, mathematics and affiliate SEO. He received his MSc. in Data Science from New York University. Prior to discovering the beautiful world of SEO, he worked in several Fortune 500 companies, such as Goldman Sachs, Point72, Comcast.
Leo acquired his first affiliate site in 2016 and quickly realized the power of automation. He became obsessed with scalability and created scripts that automate every part of the SEO journey, from keyword research to text generation to automatic guest post outreach and negotiation. Leo’s passion lies in the intersection of machine learning and SEO in order to bring innovative solutions to the public and add value to fellow marketers.
One of the most recent such ventures is Keyword Cupid, a SAAS product based on an ensemble of neural network models that attempt to automatically cluster tens of thousands of keywords and help us unravel user intent.
What Students are Saying
In the digital marketing world, you commonly come across two types of saas tools. Those made by money-hungry entrepreneurs looking to cash in on the saas hype, and those tools that brilliant people develop as a passion project to make their own work lighter. Keyword Cupid is undoubtedly the latter, Lefteris and Morgan are both incredibly gifted engineers devoted to the cause. When using the tool, I am always surprised by the founders’ support and their willingness to learn from their users. Not to mention the instrumental data that the tool itself provides. KC has a learning curve, and you will have to invest your time into getting the most out of it. There is no doubt, but if you aren’t prepared for that, you are in the wrong industry anyway. I can wholeheartedly recommend KeywordCupid as a great tool for any SEO.
Jonathan Kiekbusch, SEO Butler