Luke Carthy – eCommerce SEO Training 2023

Whats Inside?

A comprehensive course that will teach you the strategies and tactics to optimise your eCommerce website for search engines (SEO), and for conversion (CRO).

• Choosing an eCommerce CMS
• Choosing and configuring site search for SEO
• Configuring and optimising product categories
• Product filters for SEO
• Inventory management
• Analytics and measurability
• Marketing and ‘wowing’ your customers
• … and much more!

Course Curriculum

• • Choosing an eCommerce CMS: which one is right for you?
  • Choosing and optimising internal site search for SEO
  • How to properly configure and optimise product categories
  • How to properly set up product filters for SEO
  • Menus and navigation
  • Inventory management
  • Product pages (PDP)
  • Product recommendations and UGC
  • Internal linking structures and merchandising
  • Analytics and measurability
  • Marketing and ‘wowing’ your customers