Marcus McNeill – Magic Digital Marketing AcceleratorJoin Marcus McNeill, the CEO of Magic, Hive’s trusted marketing partner, for 12 weeks of hands-on guidance as you implement a digital strategy to increase your leads and sales.Your InstructorMarcus McNeillMarcus has led marketing strategy for 50+ companies, including names such as Byron Katie, Eckhart Tolle, Kim Eng, and Deepak Chopra. With a passion for sustainability, renewable energy, spirituality, and wellness, he aims to impact millions of lives through digital marketing in those industries. You may see him around Boulder wearing a purple top hat.Course CurriculumSTART HERE: How to Get the Most Out of the DMARecording: DMA Welcome Call (39:30)Module 1: The Essential Ingredients of a Money MagnetCreating Your Buyer Persona (10:50)The 8-Point Money Magnet Checklist, Part I (10:48)The 8-Point Money Magnet Checklist, Part II (10:09)How to Create Your Money Magnet (13:46)Recording: Module 1 Live Coaching Call (119:04)Module 2: How to Craft Ads That InspireHigh-Level Marketing Strategy (21:37)Why Facebook Advertising? (12:28)The Anatomy of An Ad, Part I (16:51)The Anatomy of An Ad, Part II (9:00)Recording: Module 2 Live Coaching Call (78:40)Module 3: Creating Landing Pages That ConvertThe One and Only Purpose of Your Landing Page (13:09)Landing Page Templates to Steal (17:38)The Unsung Hero of Your Marketing Funnel (13:27)Module 4: Closing the Sale with Email Campaigns and Sales PagesA Short Psychology Behind Why We Buy (8:41)The 7-Part Story Arc of a Persuasive Sales Page, Part I (12:24)The 7-Part Story Arc of a Persuasive Sales Page, Part II (8:53)The Beginner’s Crash Course on Email Marketing, Part I (13:12)The Beginner’s Crash Course on Email Marketing, Part II (17:06)Swipe File: DMA Email SequencesModule 5: How to Build a Facebook Ad CampaignThe 6 Steps to Building Your Campaign, Part I (12:27)The 6 Steps to Building Your Campaign, Part II (13:50)Facebook Campaign Live Build (8:33)Module 6: Measuring Results, Optimizing, and ScalingKey Profit Indicators (17:10)The “Caveman Science†Behind Ad Optimization (9:10)Vertical vs. Horizontal Scaling (10:56)Bonus LessonsHow to Conduct Customer Empathy Interviews (The Key to Copy That Sells) (5:15)
