Mark Ritson – Mini MBA in Marketing

(This course is available for immediate delivery) Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. 

Mark Ritson – Mini MBA in Marketing

 

Mini MBA in Marketing
Training in marketing makes you better at marketing
95% of our alumni agree
Course overviewBecome the best marketer you can be.The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Course features
The skills you need to stand out.

10 on-demand lessons covering core modules

Q & A sessions with Mark Ritson

Access to Marketing Week & Harvard Business Review case studies

MBA standard end of term assessment

Our modules
Get immediately download Mark Ritson – Mini MBA in Marketing
Complete the Mini MBA in Marketing in 10 game-changing modules.
Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.
Module 1

Market Orientation

customer focus / business culture / predictive marketing

Module length: 45 mins

Readings: 4

Study time: 2 hrs
Module 2

Market Research

research design / qualitative methods / quantitative methods / backwards market research

Module length: 40 mins

Readings: 4

Study time: 2 hrs
Module 3

Segmentation

market mapping /demographics / firmographics / behavioural

Module length: 47 mins

Readings: 4

Study time: 2 hrs
Module 4

Targeting

strategic decisions / mass marketing / target segment portraits / targeting criteria

Module length: 41 mins

Readings: 4

Study time: 2 hrs
Module 5

Positioning

brand position / articulation / disruptive execution / perceptual maps

Module length: 53 mins

Readings: 6

Study time: 2 hrs
Module 6

Objectives

Purchase funnel / The right objectives / Strategic decision making

Module length: 44 mins

Readings: 4

Study time: 2hrs
Module 7

Product

product creation /product assessment / NPS scores

Module length: 53 mins

Readings: 4

Study time: 2 hrs
Module 8

Price

Price settings / Using quantitative models to set a price / Discounting and price wars

Module length: 42 mins

Readings: 4

Study time: 2 hrs
Module 9

Integrated Marketing Communications

The S curve / Profitability matrix / Price setting / Elasticity

Module length: 45 mins

Readings: 4

Study time: 2 hrs
Module 10

Distribution

Omnichannel / Direct vs indirect channel models / D2C sector

Module length: 50 mins

Readings: 5

Study time: 2 hrs
Marketing
Download the calendar
Check out the detailed schedule of the upcoming instalments.
Your Professor
Mark Ritson, a leading figure in the world of marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter
 Here’s What You’ll Get in Mark Ritson – Mini MBA in Marketing