| 1. Video Library | | Now you can watch all your HMA DVD training online. As you start to watch these videos, you’ll see Richard and his students following along. You’ll start with the HMA Live Seminar totaling 6 DVDs. You get more than 17 hours of HMA Marketing Consulting Training Videos. You’ll be able to watch these videos online from any computer. Your HMA Marketing Consulting Training features Richard at the top of his game. You’ll see Richard teaching a packed house full of future successful marketing consultants and coaches, who are students of his HMA system. Each student paid thousands of dollars to attend this live training. This video training is like having Richard right there with you showing you exactly what to do each step of the way. * VIDEO #1 Hidden Marketing Assets Consulting Training
* 217 minute video (3 hours and 37 minutes) * VIDEO #2 Hidden Marketing Assets Consulting Training
* 205 minute video (3 hours and 25 minutes) * VIDEO #3 Hidden Marketing Assets Consulting Training
* 214 minute video (3 hours and 34 minutes) * VIDEO #4 Hidden Marketing Assets Consulting Training
* 201 minute video (3 hours and 21 minutes) * VIDEO #5 Hidden Marketing Assets Consulting Training
* 132 minute video (2 hours and 12 minutes) * VIDEO #6 Hidden Marketing Assets Consulting Training
* 124 minute video (2 hours and 4 minutes) HMA Group Training Videos This is Richard’s most recent video which has him conducting a live Group Training for 15 business owners wanting to learn how to grow their businesses using the HMA System. The Group Training concept is another way for you to earn income. If you were to do Group Training for 10 businesses, charging only $1000 each, for example, you’ll would have made $10,000 for only 12 hours of actual training work. That’s $830 per hour. This is great if you like speaking and are comfortable teaching others. Your set of Group Training videos will show you exactly how to execute this training. You’ll have access to pre-designed workbooks to provide each one of your paying group training clients. And you may even have these workbooks private labeled with your consulting name on the cover. The Group Training curriculum is done for you. You just follow the training in the videos and follow along as your group learns how to implement the HMA System for their own business. These business owners will love you for this training. This is the same training used by Dell and IBM in their learning management platforms. These companies don’t market their training under the HMA brand, but they use the same curriculum as what you are going to get. Richard discovered that many of the businesses he talked to wanted his consulting services but could not afford his one-on-one fees. As a result, Richard started working with manufacturing associations and started doing Group Trainings with 10 to 20 business owners at a time. Each Group Training session can last between two to three hours twice per month for three months. If you’re the coach who likes an exciting group atmosphere and does not want to do one-on-one coaching, this group training may be right for you. Here’s what you’ll hear and see in this training. * VIDEO #1: Overview Foundation, Results & The Impact Of The HMA System
* 112 minute video (1 hour and 52 minutes) * VIDEO #2 How To Uncover Your Unique Selling Proposition For A Lot More Sales!
*75 minute video (1 hour and 15 minutes) * VIDEO #3 Integrating The USP For A Lot More Sales * 77 minute video (1 hour and 17 minutes) * VIDEO #4 Sales Training Workshop * 80 minute video (1 hour and 20 minutes) * VIDEO #5 Customer Relationship Marketing For A Lot More Sales
* 60 minute video (1 hour) * VIDEO #6 Marketing Alliances For A Lot More Sales
* 70 minute video (1 hour and 10 minutes) * VIDEO #7 Customer Advertising For A Lot More Sales
* 41 minute video * VIDEO #8 Community Relations For A Lot More Sales
* 19 minute video * VIDEO #9 One-to-One Marketing For A Lot More Sales
* 32 minute video *VIDEO #10 Internet Marketing For A Lot More Sales (Bonus Step)
* 54 minute video Your set of Group Training videos will train you how to execute the HMA training in a group workshop setting so you can teach to many rather than one-to-one, multiplying your income while leveraging your time. Your Group Training curriculum is done for you. You just follow the training in the videos and follow along as your group learns how to implement the HMA System for their own business. | | 2. Online System Recordings Training in Downloadable mp3 Files | | With your HMA membership you will receive 25 hours of cutting edge HMA training in consulting and marketing in mp3 audio files. There is no reason you need to be glued to your computer to listen to this training. We want you to get out and learn, too. Drop these mp3 files into your iPod and go for a walk. Listen in as you drive to pick up your kids. Turn wasted time standing in line into learning time. Richard’s first live marketing consulting seminar was conducted in early 1995. Your 1995 training features Richard at the top of this game, teaching a room packed with students his system for becoming a successful marketing coach. Each student paid over $5000 to attend. You will learn everything you need about capturing clients and creating marketing systems for them. It is like having Richard right there with you, showing you exactly what to do each step of the way. 1) Introduction And Foundation Of The System 2) Marketing Seminar I 3) Marketing Seminar II 4) Growing Your Consulting Practice Part 1 5) Growing Your Consulting Practice Part 2 6) Growing Your Consulting Practice Part 3 7) Marketing Evaluation 8) Uncovering The Unique Selling Proposition Part 1 9) Uncovering The Unique Selling Proposition Part 2 10) Integrating The USP Lev. The Current Marketing 11) How To Close Every Sale Seminar Part 1 12) How To Close Every Sale Seminar Part 2 13) Database Marketing Part 1 14) Database Marketing Part 2 15) Media Part 1 16) Media Part 2 17) Advanced Media Part 1 18) Advanced Media Part 2 19) Marketing Audit 20) Community Direct Marketing Part 1 21) Community Direct Marketing Part 2 You will also receive a full 2005 Online Training collection in mp3 downloadable format. | | 3. HMA Implementation Guides | | This is the guts of your HMA Marketing Consulting System. It shows you the steps to executing the system for you and your clients. It tells you what to do, when to do it, and how to do it. This is the key to unlocking your client’s marketing assets. You will receive a total of ten HMA operation manuals showing you each step of capturing clients and making them profits using Richard’s systemized way of marketing, without them spending more money on advertising. This collection represents the core of the HMA System. Each module walks you through all the steps of the HMA Marketing Consulting System. You will reference these materials as you take your clients through the steps of the HMA System. Richard spent years creating and refining these modules. You will have digital access to all ten operations modules as downloadable and readable PDF files. Here is an outline of each module and what you’ll learn in each. | Module One: Foundation Of The HMA Marketing System (46 Pages) | - Foundation
- System Philosophy and Uniqueness
- Actual Case Studies
- Sample System Outline/Proposal
- Sample Client Agreement
- Fee Based Agreement
- Contingency Agreement
| | Module Two: How To Successfully Grow Your Consulting Practice (217 Pages) | - Mission Statement/USP Of HMA Marketing System Tele-Prospecting Scripts And Telephone Follow-Up Letter
- Marketing Assessment Questionnaire
- Marketing Presentation To Prospective Client
- How To Close A New Client
- How To Determine The Fee
- Fee Based Direct Mail Letter/Email Marketing Brochure Ideas
- Large Postcard Promoting 30 Minute Consultation Seminar
- 21 Page Marketing Report For Use In Prospecting
- FREE REPORT: How To Increase Your Business Revenue And Profits 25%-100%
- Chamber Of Commerce Endorsement Letter
- Seminar Workshop On Hardcopy And PowerPoint
- New Promotion Letters And Agreement For Group Training – Train The Trainer Workshops
- Quick Fix Marketing – One-Shot Turn Around Strategies For 50 Different Companies
- The Headline Bank – 100 Of The Top Money Making Headlines Ever Written
- Other Prospecting Methods – Business Shows, Groups And Associations, Niche Marketing Vertical Marketing
- Phone Consultation Outline
| | Module Three: Determining a Business’ Unique Selling Proposition (USP) (68 Pages) | - Overview
- Definition Of USP And Examples Of Successful USPs
- Project Implementation – The Four Steps Needed To Successfully Implement This Module
- How To Determine And Write A USP For Your Client
- Focus Group Questions With Owner And Staff Customer Survey Questions
- Competitive Analysis Matrix
| | Module Four: Integrating The USP And Leveraging Current Marketing For Increased Sales (136 Pages) | - Overview: How To Determine A Client’s Current Selling Process
- Project Implementation: The Four Steps Needed For Successful Implementation Of This Module
- Implementing Follow-Up Systems
- Customizing A Sales Training Workshop For Your client.
- Sample Of Sales Training Workshops With The Answers – Also On DVD
- Developing Packages And Value Added Services
- Productivity And Sales Report Samples
- Personality Profile To Identify The Right Sales People
| | Module Five: Database Marketing – Increasing The Value Or Worth Of A Customer And Increasing Revenue And Profit By Increasing Repeat Purchases (57 Pages) | - Overview
- Project Implementation – Four Steps Needed To Successfully Implement This Module
- Identify And Segment Customer Base
- Back-End Selling Opportunities
- Sample Letters To Increase Purchases And To Reactivate Past Customers
- 12 Letters To Use In Follow-Up To Prospective Customers
- Special Savings Certificate Sample
| | Module Six: Creating Profitable Media Advertising (135 Pages) | - Overview
- The Advertising Situation Analysis Tool The Creative Strategy
- How To Do Good Copywriting For Advertising And Developing The Media Plan
- 50 Page Report On Yellow Pages Advertising And Newspaper Scoring
- How To Write And Schedule Effective Radio Commercials
- Project Implementation – The Four Steps Needed To Implement This Module
- How To Use Local Advertisers, Designers, Printers For Outsource Help
| | Module Seven: Marketing Alliances (48 Pages) | - Overview
- Project Implementation – The Four Steps Needed To Implement This Module
- How To Uncover Marketing Alliance Prospects
- Sample Letters Of Cross Promotion, Ticket To Event Cross Promotion, Value Card Cross Promotion, And Reverse Cross Promotion
- Joint Venture Sales Letters
- Joint Venture Prospecting Letters
| | Module Eight: Community Marketing/PR (23 Pages) | - Overview
- Project Implementation – The Four Steps Needed To Implement This Module
- How To Determine And Create Newsworthy Material About Your Client
- How To Write A Press Release
- Sponsorship/Contribution: How To Turn Them Into Marketing Tools
- Implementing Community Marketing Efforts
- How To Turn Your Business Into An Education/Teaching Business
| | Module Nine: Direct Marketing (92 pages) | - Overview
- Project Implementation: The Four Steps Needed To Implement This Module
- How To Find Mailing Lists
- Determining The Appropriate Lists/Target Marketing Testing The List
- How To Write Direct Mail Copy
- How To Get The Best Response To Any Direct Marketing Effort
- The Envelope
- Postage
- Headlines
- Urgency
- P.S.
- Compelling Offer
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