Mike Cooch – Content BlitzkriegEasily create a content plan to build your brand, create first-position relationships, and sell more!Your InstructorMike CoochMike Cooch, is a “serial entrepreneur†who generates 6-7 big ideas before breakfast (conservative estimate) each day.Mike has a Texas-sized passion for entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!).His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University.He has three amazing children, is an avid skier, hiker and traveler, and is his adopted hometown of San Diego.Course CurriculumWelcome from Mike CoochWelcome from Mike Cooch (2:46)Register for the ‘Office Hours’ CallsSystem OverviewContent Blitzkrieg System Overview (35:47)Update to the Frameworks (9:33)A Walkthrough of My Content Blitzkrieg Workflow (18:05)ResourcesIdea Generation PromptsOrigin Story FrameworkPurpose Story FrameworkPositioning Story FrameworkTransformation Story FrameworkThe Leverage Selling Storytelling StructureCommon FAQ’s to Address in Your ContentUniversal Objections ReferenceHeadline + Subject Line Writing Guide
