Mike Hardenbrook – The Cold Email Academy

Description

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Mike Hardenbrook – The Cold Email Academy
The Cold Email Academy

The Sales System Used to Generate $1.2m In 18 Months
Your Instructor
Mike is currently the Chief Strategist for GrowthGeeks.com, a marketplace for hiring marketers on-demand and CMO of GrowthHacker.TV.
He’s founded several successful startups (3 bootstrapped, 1 VC funded) and specializes in using email to grow B2B sales into the millions.
His work has been seen on Inc, Forbes, Techcrunch, NextWeb, & Entrepreneur.
He is also a mentor to accelerator programs at Dreamit Ventures, Baylor, and Univ. of Chicago
Course Curriculum
Welcome to the Cold Email Academy

Getting Started – What You Need To Know Before Starting The First Lesson
Cold Email Academy Cliff Notes
Cold Email Masters Workbook
Software, Tools, & Leads Discount Bonuses
Template Scripts, Sequence, and Psychology

Cold Email Bootcamp

How to Take Action with This Course
The 4 Core Principles to Build a Sales Machine
How to Use Cold Email to Grow Your Business
The Cold Email Mentality
Who Uses Cold Email Successfully
Debunking the Myths
Types of Cold Email Campaigns

Best Practices with Cold Email

Intro to Targeting with Cold Email
Targeting with Cold Email
Lets Create Your Perfect Prospect
Customer Persona Worksheet
Customer In Context by Steve Blank

DIY Prospecting (Like a Boss)

Intro to Prospecting Like a Boss
DIY Prospecting Benefits and Drawbacks
Purchasing Leads: Benefits and Drawbacks
DIY Prospecting Built to Scale
Types of Emails We Want
StartProspecting Apps and Extensions
Prospecting Google, Linkedin, Directories, and Forums
Prospecting Competitors, Angellist, Product Hunt, and Twitter
Super Fast with Linkedin
Turning Directories into Emails
Targeting Based on Software
The Twitter Hack
My Secret Source
Scrubbing Your Data
Scale Wining Sources with Outsourcers
Instructions for Organizing Data Sources

Purchasing Prospect Leads

Do You Need Any Help?
Types of Lead Brokers
Calculate Your Estimate ROI
Outreach and Working with a Rep

Writing Irresistible Cold Emails

Writing Irresistible Cold Emails
Defining Your One Thing
Content, Length, Spacing, and Punctuation
The Connect-the-Dots Formula
The Soft Touch Formula
3 Levels of Personalization
Your Call to Action
Quick Hack for Composing Emails
Subject Lines that Get Opened
The Do’s and Don’ts
How to Address Your Recipients
Signatures and using PS, BTW and FYI
Spot Checking Your Emails
Compliance and References
Compliance – Can-Spam Resource

Follow-up Sequences that Convert

Follow-up Sequences that Convert
How Many Follow-up Emails to Send
Is Your Sequence Annoying?
Follow-up Sequence Breakdown
Sending Cadence
Using Humor in Your Follow-ups

Delivering Your Email at Scale

Ready to Hit Send!?
Sending Emails with a Plan
Apps to Send in Bulk
GMass Sending Extension (Easy and Inexpensive)
Setup Your Email Alias
Important Tout Update
Hacks to Bulk Import Your Prospects
Formatting Your Templates
How to Send Custom Emails in Bulk
Setting Up Follow-up Campaigns
Typical Open, CTR, and Bounce Rates
Setting Up Seed Accounts and Do Not Mail Lists
You Did it! Final Thoughts