Molly Pittman – The 5-Part Refund Reducer Email Series

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Playbook Overview

In this Playbook, you’ll learn about the 2 variations of communication we use to save customers and reduce refunds. You’ll gain access to a template you can adapt and apply to your business so you can do the same.

What You’ll Learn

  • Understand how to make an email series that will reduce refunds
  • Create a refund save spreadsheet so you can test different variations of your refund reducer email series

Playbook Outline

Start Here

  • Save the Sale or the Customer?

Two Part Customer Communication

  • How To Use This Section
  • Fix the Customer
  • Communication #1: Eligible for Refund
  • Communication #2: Not Eligible for Refund

Measuring Refund Saves

  • How To Use This Section
  • Create a Refund Save Spreadsheet

Conclusion

  • Takeaways
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