Music Marketing Manifesto 3.0 – John Oszajca

Music Marketing Manifesto 3.0 – John Oszajca
Hi, John Oszajca here. I’m a musician and the founder of Music Marketing Manifesto.
I’m going to show you how you can grow your fan base – every day – and generate money from your music, without ever leaving your living room.
Let me start by throwing a really simple question out there…
WHAT IS THE DIFFERENCE BETWEEN YOUR AVERAGE STRUGGLING INDEPENDENT ARTIST, AND EVERY ROCK STAR ON EARTH?
Simply put… they’ve got an audience.
Now I know you’re probably thinking… Ummm, no kidding John. Tell me something I don’t know…
But here’s the thing…
Most of you are out their hustling, trying to get your music in front of as many people as possible. But there is a LOT of contradictory advice out there. One person has you focusing on streaming, while another has you focusing on sales. One person tells you Instagram is where it’s at, another says it’s all about Facebook.
There are different strategies for Spotify, Soundcloud, Youtube, and Bandcamp. There is email marketing, social media, video marketing, paid traffic, free traffic, SEO… and the list goes on, and on, and on…
And that’s before we even pick up our instruments…
Frankly… It’s overwhelming.
…and it’s not why you became a musician.
So, I’m gong to make your life a whole lot easier and tell you a simple truth…
…FINANCIAL SUCCESS AS A MUSICIAN, BOILS DOWN TO TWO SIMPLE STEPS…

Build an audience.
Monetize your relationship with that audience.

Everything else is just noise.
What does that mean in practical terms?
It means that if you can build a mailing list – and to a lesser extent, a social media following – of people that like your music, and, if you can develop a relationship, with those people…
…then all you need to do is ask them to spend a little bit of money on your music, a few times each year.
You can do this by way of selling albums, box sets, tickets to shows, house concerts, crowdfunding campaigns, subscription programs like Patreon (or your own membership site), and of course, the list goes on.
But if you can build an audience, then there is no question that you can monetize your relationship with that audience.
…AND THERE IS NO BETTER WAY OF BUILDING THAT AUDIENCE, THAN WITH FACEBOOK ADVERTISING.
Facebook advertising is simply the easiest, and most effective way of getting your music in front of people that are likely to connect with it.
There are over 2 Billion people on Facebook, and there is no question, their targeting capabilities are exceptional.
You can drill down by interests, behavior, demographics, connections, age ranges, languages, locations, and more, and, you can layer these options upon each other to ensure that you’re not wasting money on people that are not likely to be interested in your kind of music.
Moreover, Facebook advertising is simple, affordable, and fast.
And many of the new features that have been rolled out over the last few months make the process so simple that anyone can do it.
Good music, and a properly set up Facebook ad campaign means…
That you no longer need to go out and beg for fans… Check!
That there is no need to tour for years on end… Check!
And that there is no need to spend hours on tedious Social Media tasks… Check!
Facebook advertising means that you can have new fans coming to you. Each and every day…
SO, JUST HOW EFFECTIVE IS FACEBOOK ADVERTISING?
Well, here are a few quotes from artists I have worked with in the past…
“John Oszajca was the digital sales and marketing director for my latest album “Love Wins Again”. The album debuted at #5 on Billboard’s Blues Chart, with a #1 album AND single at Blues Radio. Today I learned that the album has been nominated for a GRAMMY! Facebook advertising played a huge role in the album’s success and I couldn’t have done it without John’s help” – Janiva Magness
Or how about this?
“We’ll spend between $1.00 and $1.70 to acquire a subscriber, and our return on each subscriber – averaged out over time – has been $2.95.” – Xerxes Horde from the New Jacobin

Club.
A little simple math shows that the New Jacobin Club is sometimes more than doubling their investment with Facebook advertising, and needless to say, it doesn’t get much more legit than a Grammy nomination.
And if you’re worried that you can’t afford Facebook advertising, then take a look at this screenshot from one of my campaigns. This is a “traffic” campaign in which I was able to pull in clicks for as little as just 3 cents!