Philip Ebiner & Will Carnahan – Launch a Successful Photography Business

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Philip Ebiner & Will Carnahan – Launch a Successful Photography Business
Launch a Successful Photography Business

Philip Ebiner, Will Carnahan
77 Video lessons in HD

4h 56m of class content
LESSONS

CHAPTER 1: INTRODUCTION TO STARTING A PHOTOGRAPHY BUSINESS

Welcome
Why Do You Want To Start A Photography Business
What Kind Of Photography Business Do You Want To Start
Important Personal Note From Instructor Will
Case Study Starting A Photography Business
Quiz – Chapter 1

CHAPTER 2: BASICS OF STARTING A PHOTOGRAPHY BUSINESS

Introduction To Basics Of Starting A Photography Business
Choose Your Business Name
Choose Your Business Structure
Register Your Business Name
Get Your Federal Tax ID
Get Your Business License
Get Your Business Bank Account
Register Your Online Accounts
Branding Your Business
Set Your Prices
The Photography Gear You Need To Start A Business
Case Study – Business Basics
Case Study – Equipment
Quiz – Chapter 2

CHAPTER 3: GET YOUR FIRST PAYING CLIENTS

Intro To Getting Your First Paying Clients
You Need To Prove Yourself
The Best Place To Find Your First Clients
What To Charge For Your First Clients
On Set – Partnering With Other Creatives
On Set – Getting Work In A Competitive Environment
Use Your First Shoot Wisely
Case Study – Getting Your First Clients
Quiz – Chapter 3

CHAPTER 4: CREATE YOUR PHOTOGRAPHY BUSINESS WEBSITE

Introduction To Create Your Photography Business Website
Why You Need A Website And Platform Options
What Needs To Be On Your Website
Design The Perfect Portfolio
Case Study – Looking At Photography Websites
Quiz – Chapter 4

CHAPTER 5: EXPANDING YOUR ONLINE PRESENCE

Introduction To Expanding Your Online Presence
Use Instagram To Grow Your Business
Use Facebook To Grow Your Business
Get Listed On Google
Get Listed On Yelp
Get Listed On Review Sites
Using Craigslist To Get Work
Case Study – Expanding Your Online Presence
Quiz – Chapter 5

CHAPTER 6: THE PHOTOGRAPHY BUSINESS WORKFLOW

Introduction To The Photography Business Workflow
Step 1 – Meeting Your Client
Step 2 – Booking Your Client
Step 3 – The Shoot
Step 4 – Editing Your Photos
Step 5 – Delivering Your Photos
Case Study – Business Workflow
On Set – The Shoot
On Set – Backdrop Placement
On Set – Paper Backdrop Rolls
On Set – The Back Light
On Set – Interacting With Clients
Quiz – Chapter 6

CHAPTER 7:SCALING YOUR BUSINESS WITH BETTER INFRASTRUCTURE

Intro To Business Infrastructure And Continued Growth
Productivity Tools To Make Your More Efficient
Get Business Insurance
Accounting Tools & Tips
Business Tax Tips
Scaling Your Prices Up
Use Conventions And Meet Ups To Grow Your Business
Case Study – Business Growth
Quiz – Chapter 7

CHAPTER 8: SELLING YOUR PRINTS

Intro To The Selling Prints Section
Why Should You Sell Your Prints
Choose A Printer
How To Price Your Prints
Selling Your Prints Online
Selling Your Prints In Person
Wrapping Up This Section
Quiz – Chapter 8

CHAPTER 9: CONCLUSION

Tips For Personal And Creative Well Being
Conclusion

FINAL QUIZ

Final Quiz

CLASS DESCRIPTION

Learn The Fundamental Business And Branding Skills To Start And Run A Profitable Photography Business
AFTER THIS CLASS YOU’LL BE ABLE TO:

Understand the different kinds of photography businesses and know which one will suit you best.
Choose a name for your photography business that will stand out from the crowd and register your name legally.
Decide on your business structure and set up your legal business officially.
Obtain a business license for your photography business and open the required bank accounts.
Create a visual identity and consistent branding for your business.
Determine the best prices for your services and scale your pricing.
Know what equipment you need to get started.
Get started with your social media business accounts and use Instagram and Facebook to grow your business.
Know the basics of creating a high-converting photography business website.
Secure your first paying clients.
Use freelance websites like Fiverr to get more work.
Insurance, accounting, and tax tips for maximum success.

ABOUT PHILIP & WILL’S CLASS:
This class will equip you to start and run your own photography business from scratch. From essential business skills and branding tips to securing your first clients, setting your prices and maintaining your growth, this class contains everything you need to start a profitable business.
Learn all about what the workflow on a shoot looks like including meeting and booking the client, shooting, editing and delivering your work. You’ll also learn about creating a successful business infrastructure that will support your continued growth and productivity tools to make you more efficient at what you do. Finally, you’ll learn how to sell your own prints to maximize your profits.
WHAT YOU WILL LEARN:

The benefits of starting a photography business
Business basics that set you up for success as a new business owner
All about common business structures, the pros and cons of each one and how to navigate business insurance
The basics of branding for your new business
The latest information on essential photography equipment
How to develop a portfolio of samples to secure more clients
How to expand your online presence
How to get listed on Google, Yelp and top review sites
Productivity tips and tricks for maximized efficiency
Using conventions and meetups to grow your business

WHO THIS CLASS IS FOR:

Photographers wanting to set up and run their own photography businesses
Photography business owners who want to accelerate their growth, determine their pricing, and choose the right business structure
New business owners wanting to secure their first clients
Business owners wanting to expand their photography business
Freelance business managers wanting to add to their skillset
Content creators wanting to start their own creative business
All experience levels

ABOUT YOUR INSTRUCTOR:
Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.