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Pieter Moorman – Growthcasts Elite

Archive : Pieter Moorman – Growthcasts Elite

“To everyone who’s ever wondered how a dummy — like me — can stumble into growth marketing, and make $16.800/month while living on a tropical island…

Let’s get this straight real quick…

I was not crushing it.

I was not on Techcrunch.
I was not on Hacker News.
I was not the Next Big Thing™.
I was not raising a next round of VC money, at a $10MM pre-money valuation.

I wasn’t going anywhere…

I was just one of the many invisible, inglorious startup founders working away on his laptop, while having little growth or excitement to show for it.

Heck, I wasn’t even in Silicon Valley, hanging out with the cool guys…

I was working on a (super) cool product, but it wasn’t growing particularly fast.

Getting customers was hard.

Of course I was making excuses all the time. The product wasn’t done yet (spoiler: it’s never done). Growth would happen next month, if I’d roll out feature X….

I thought growth wasn’t really “my thing”. I hated marketing & sales. Sales is something other people do… I just wanted to make this cool product.

Here’s a shortlist of the convenient excuses I used…

My co-founder always did the selling. Never me… because I sucked at selling.
I didn’t have any kind of qualifications in marketing, or anything like that… so I must be bad as a marketer.
I definitely didn’t know how to code, either.
I absolutely sucked at sales…
And I didn’t really have any connections to speak of, either

I can tell you one thing now…

Those excuses aren’t going to bring you anywhere. You’ll simply get wiped out by someone who is a killer at driving growth…

Somehow — miraculously — I managed to turn that pile of excuses into an amazing turnaround, which still amazes me as I write about it today…

I decided that 2016 was going to be the year I would learn growth marketing.

Soon after that I would draft up these little scrappy systems for building & growing startup businesses.

It wasn’t a success. It was just luck.

Just to give you an idea, here’s some of the results I saw:

A hacked-together early proof-of-concept for one of my businesses — Leansites — generated about 1.500 signups within days.
We got Growthcasts featured on SumoMe (owned by Noah Kagan) about how to “growth hack Reddit”
Eddy — a guy I worked with — managed to generate massive traffic hits, to the tune of 50k hits in a few days…. (which we then subsequently failed to convert, oops!)

Surprisingly, things you read about on Growthhackers.com… actually started to happen to me. Haha!

And to be fair with you…

I remember actually sitting with 3 fellow entrepreneurs in a cafe, and sharing stories. Based on that conversation, we shaped up an idea on how more people could benefit from this, too.

We quickly slapped a landing page together, and posted it to Betalist. That was Growthcasts v0.1.

Guess what?

1.300 people signed up.

Most of them within hours of being published…

To let you in on a little secret: now I’ve actually got almost 10.000 people on the list. All because they want to learn the freaking systems.

And the good news is…. I’ll teach it.

But you should know: I’m not really a natural teacher. I’m just a regular guy.

I’m not that guru you were maybe looking for, with years of experience under his belt…

Actually, here’s all the stuff I DON’T have:

I don’t have 10+ years of experience in marketing

I don’t live in Silicon Valley (actually, I’ve never even visited the U.S. of A), or London or Amsterdam. I didn’t have the connections you might have.
I failed to finish university.
Before I moved to live on the tropical island of Bali I was living in a town of 30.000 people in the Netherlands, where most people study agriculture.
I’m 25 years old as I write this.
I don’t have any other ‘secret club’ I am part of, or anything like that…

The point is: chances are I wasn’t smarter / brighter / richer / better-connected than you.

Why does that matter?

Because I think it puts the whole ‘magic’ of growth hacking in perspective. There’s a lot of smoke around it, and every new guru on the block just blows up even more smoke.

The thing is… Growth is not all that complicated. It’s all very systematic. If a moron like me can do it, then chances are more people should at least give it a try ?

As for those systems… I honestly thought I’d just gotten lucky.

If it hadn’t been for my friend Mark, I would have been convinced it was just luck.

If it wouldn’t have been Dennis — one of my first clients — that I was able to get to a 100% month-over-month growth rate, and survive from guaranteed failure.

Or for the other teams I worked with, where it was just all copy-paste to implement the same systems for them.

But the truth is: it’s working swimmingly well. And I’ll teach it how I did it…

In the rest of this page I will share with you — in excruciating detail — everything you need to know about that system of mine, which propelled me to massive success…

I just want you to know…

I’m not up here claiming to be any sort of super guru.

We’re going to have to ‘keep it real’, because these systems are simple and straight-forward.

Now let’s check out what I’ve got for you…

Introducing Growthcasts Elite… a 7-part framework to growth hacking mastery

You’ll get…

56 video lessons (7+ hours, all HD quality)
7 in-depth guides
21 bonus resources :: swipe files and ready-to-use templates
Massive treasure vault of the best info on the web.

It’s a full program teaching you everything I know about growth marketing. It’s everything you’ll ever need to start earning top money as a growth consultant, or take your own startup to the stratosphere.

Here’s the deal…

I’ll give you access to everything I know about growth marketing and explosive product growth — in every format you could possibly want — and let you decide for 14 days if it’s worth anything at all.

Traction System | module 1

Struggling to acquire users quickly and effectively?
In module 1 you’ll learn the basic 6-step framework needed to unlock virtually
unlimited growth opportunities

Inside this module:

Video content (all HD quality)

Why channels strategy – 6:25min

Core constraints – 10:24min

Product/Channel-fit – 7:00min

Prioritise – 3:26min

Lean testing – 10:22min

Profitability – 8:42min

Scaling – 5:20min

BONUS content:

Channels Strategy Guide – pdf

Cheatsheet – pdf

Editable worksheet – pdf

Treasure Vault – web/online

What you’ll learn:

One of our most important jobs is driving traffic and warm leads into the system. That’s what this module is all about.

In the module you’ll learn:

How to identify the best traction channels for your specific business needs
The 25+ acquisition channels growth hackers can leverage to drive growth (and how te find even more, on your own…)
You’ll learn about the ‘power law of channels’, and how to use it effectively.
How ‘lean testing’ allows you to validate a potential growth engine, with minimal investment of effort & money — video #5
I show you what holds you back from fast scaling, and how to overcome those obstacles.
More than anything, you’ll learn how to confidently drive the acquisition efforts of your business…

“I thought this module was one of the most valuable ones in the entire course. REALLY liked this…!

Copywriting | module 2

Inside this module:

Video content (all HD quality)

Intro – 4:40min

Perspectives – 8:17min

Problem statements – 5:28min

Benefits vs. features – 8:14min

Peeling the Onion – 8:00min

Power Words – 6:13min

Swipe Files – 7:33min

BONUS content:

Copywriting Guide – pdf

Cheatsheet – pdf

‘Peeling the Onion’ worksheet – pdf

Treasure Vault – web/online

What you’ll learn:

Not all writers are good marketers, but ALL great marketers are also great copywriters. In this module we lay down the essentials, while exploding your conversions.

In the module you’ll learn:

How to become a confident writer. Write twice as good, twice as fast.
Become a systematic copywriter, using proven frameworks and structures to do your heavy lifting.
The 80/20 of writing better copy for more sales: only 4 hacks you need to master, drive most of the results.
Get an extensive library with examples to swipe from. This means you can start copy-pasting, rather than laying the groundwork yourself.
I show you how to unlock your inner salesman. We don’t only work on your skills, but also your ‘inner game’ and mindset.
More than anything, you’ll be able to sell more online.

““Oh copywriting, how I’ve struggled with you in the past… After 5 years in digital marketing I feel like I’ve FINALLY ‘gotten’ this illustrous art. And I’ve got the growth numbers to prove it…”