Pricing Psychology – Nick Kolenda

Pricing Psychology – Nick Kolenda

Overview
You can make prices seem cheaper without changing the numerical values. This course summarizes those techniques (and more).

Introduction

Video 1: How Do We Evaluate Prices?

Choosing Your Price

Video 2: Which Numbers Should You Choose?
Video 3: Should Your Price Be Rounded or Precise?

Displaying Your Price

Video 4: What’s the Best Visual Size for Your Price?
Video 5: Where Should You Position Your Price?
Video 6: What Should You Put Next to the Price?
Video 7: How to Design Your Pricing Package

Motivating Your Customer

Video 8: How to Reduce the Pain of Paying
Video 9: How to Structure the Payment
Video 10: Which Products Should You Discount?
Video 11: Which Type of Promotion Should You Offer?
Video 12: How Large Should Discounts Be?
Video 13: How to Frame and Display Your Discount