Rita Cidre – Conversion Rate Optimization – Convert Visitors Into Buyers

Description

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Rita Cidre – Conversion Rate Optimization – Convert Visitors Into Buyers
Conversion Rate Optimization: Convert Visitors Into Buyers
100%RECOMMEND THIS CLASS

31 Video lessons in HD
2h 15m of class content
Exclusive bonus content

LESSONS

CHAPTER 1: COURSE INTRODUCTION

1 What To Expect 01:31

2 Class Folder 00:37

CHAPTER 2: CALCULATING YOUR CONVERSION RATE AND SETTING A GOAL

3 Defining Conversion Rate 03:19

4 Calculating Your Conversion Rate 10:38

5 Understanding Industry Benchmarks 06:48

6 Working Back From Your Revenue Target 04:44

7 Conclusion 00:34

8 Chapter 2: Quiz

CHAPTER 3: REMOVING FRICTION FROM YOUR FUNNEL

9 Introduction 01:21

10 The Marketing Funnel 18:34

11 Streamlining The Checkout Process 03:03

12 Improving Site Speed 05:16

13 Making Your Site More Accessible 08:42

14 Conclusion 01:08

15 Chapter 3: Quiz

CHAPTER 4: OPTIMIZING YOUR LANDING PAGES

16 Introduction 01:22

17 Homepage V Landing Page 18:23

18 Encapsulation 09:50

19 Urgency And Scarcity 03:28

20 Social Proof 02:56

21 Conclusion 01:26

22 Chapter 4: Quiz

CHAPTER 5: EXPERIMENTS AND OPTIMIZATION

23 Introduction 00:49

24 Why AB Test 01:22

25 Setting Up Tests 08:10

26 Measuring Results 04:07

27 Chapter 5: Quiz

CHAPTER 6: CONCLUSION

28 Leveraging Fiverr Sellers To Improve Your Site’s Conversion Rate 07:18

29 Fiverr Seller Pitch 08:30

30 What We Learned 01:52

FINAL QUIZ

31 Final Quiz
CLASS DESCRIPTION

Learn The Science And Art Behind Successful Conversion Rate Optimization With This Professional Class
AFTER THIS CLASS YOU’LL BE ABLE TO:

Calculate and measure conversion rate for a website using data from tools such as Google Analytics.
Set conversion rate goals that will ensure you meet your business objectives.
Remove friction from your marketing funnel.
Use 3 ways to leverage encapsulation and optimize your landing pages.
Plan and implement professional A/B testing methods.
Measure and improve on your site speed and streamline your checkout process.
Assess and improve on your site’s accessibility using expert techniques.
Measure your results by calculating statistical significance.

ABOUT RITA’S CLASS:

With the ability to make more money from the traffic you’re already getting to your site without having to find new pockets of customers or spend any more money on advertising, conversion rate optimization (CRO) is one of the best-kept secrets to driving revenue for your business.
Your conversion rates help you know whether your site is really generating revenue for your business and knowing your numbers can help you extract more value from the traffic you’re already getting.
Packed with over 50 real-world examples, this class will give you the skills you need to turn a website into a click-driving, sales-generating conversion machine. You’ll learn what makes a website or landing page effective at driving action and how to implement these tactics to grow a business. By the end of this class, you’ll be able to calculate your conversion rates, remove friction from your funnel, optimize your pages, perform A/B testing and measure your results.
WHAT YOU WILL LEARN:

3 key tactics that will improve a site’s conversion rates
How to use both your own and benchmark data to calculate a site’s conversion rate goal
Key design principles and psychological tactics that make for a high-converting landing page
How to use benchmarking to compare your site’s performance to that of your industry
How to calculate valuable metrics like Average Order Value and Revenue Target
Key strategies for removing friction from your marketing funnel
The difference between a homepage and a landing page
How to create urgency and scarcity in your landing pages

WHO THIS CLASS IS FOR:

SEO specialists wanting to expand their expertise into CRO
Anyone wanting to start a professional career in CRO
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
Anyone who owns, manages or is interested in running a website
All levels of experience

ABOUT YOUR INSTRUCTOR:
Renowned marketer, designer and storyteller with 10+ years of experience. Rita is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.